Senior Brand Manager for Smartwater & Vitaminwater Growth

The Coca-Cola Company; Atlanta (GA); On-site; USD 140,000 - 158,000; Full time

Job summary

The Coca-Cola Company in Atlanta is seeking a Senior Brand Manager for smartwater and vitaminwater to translate brand strategy into annual plans, innovations and integrated activation. You will lead cross-functional teams shaping consumer-driven growth.

The ideal candidate has 6+ years in brand marketing, with CPG or beverage experience, strong analytics, and the ability to connect shopper insights to business results. This role includes budget oversight and agency collaboration.

Qualifications

• 6+ years of experience in brand marketing or related field.
• Experience leading complex brands or portfolios.
• Ability to lead cross-functional teams and drive initiatives from strategy to execution.
• CPG/beverage/retail experience preferred.

Responsibilities

• Lead annual brand planning translating strategy into actionable plans.
• Drive day-to-day business across smartwater and vitaminwater with cross-functional alignment.
• Monitor performance, identify opportunities and risks with clear recommendations.
• Champion consumer insights, translate trends into strategy and activation.
• Lead priority innovation and growth initiatives from concept to launch.
• Oversee integrated marketing and agency partnerships to meet objectives.
• Collaborate with Commercial, Sales, Finance, R&D, Supply Chain and Bottlers.
• Manage brand budgets and investment priorities and timelines.

Skills

Agile

Brand Building

Brand Management

Brand Marketing

Brand Strategy

Consumer Insights

Data Insights

Design Thinking

Experimentation

Influencing

Integrated Marketing

Leadership

Marketing

Marketing Planning

Marketing Strategies

Market Segmentation

Negotiation

Omnichannel Interactions

Portfolio Strategies

Revenue Growth Management

Social Media

Strategic Planning

Sustainability

Education

Bachelor’s degree in Marketing, Business, Communications

MBA or equivalent advanced degree

Job description

The Coca-Cola Company in Atlanta is seeking a Senior Brand Manager for smartwater and vitaminwater to translate brand strategy into annual plans, innovations and integrated activation. You will lead cross-functional teams shaping consumer-driven growth.

The ideal candidate has 6+ years in brand marketing, with CPG or beverage experience, strong analytics, and the ability to connect shopper insights to business results. This role includes budget oversight and agency collaboration.