Senior Brand Manager, smartwater & vitaminwater

Bodyarmor; Atlanta (GA); Sur place; USD 140 000 - 158 000; Plein temps

Résumé du poste

The Coca-Cola Company in Atlanta, GA is seeking a Senior Brand Manager for smartwater and vitaminwater to translate brand strategy into annual plans and lead cross-functional teams. You will drive marketing activation, manage budgets, and champion consumer insights to guide growth and innovation across the portfolio.

Ideal candidates have 6+ years in brand marketing, strong analytical and leadership skills, and a track record of cross-functional execution in a fast-moving consumer context.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field required.
• 6+ years of experience in brand marketing or related field.
• Experience leading cross-functional teams and moving initiatives from strategy through execution.
• CPG, beverage, retail or other fast-moving consumer category experience preferred.

Responsabilités

• Lead annual brand planning, translating long-term strategy into clear priorities and plans.
• Drive day-to-day business across smartwater and vitaminwater, aligning brand, innovation, marketing and commercial priorities.
• Monitor brand performance, identify opportunities and risks, and provide leadership with recommendations.
• Champion the consumer, translating insights into brand strategy and activation.
• Lead innovation and growth initiatives from strategy through commercialization with business cases.
• Oversee integrated marketing initiatives and agency partners to deliver against strategy and objectives.
• Partner across Commercial, Sales, Finance, Insights, R&D, Supply Chain, bottlers and customers to drive alignment.
• Manage brand budgets and investment priorities with clear ownership and timelines.

Connaissances

Brand Strategy

Brand Management

Cross-functional Leadership

Consumer Insights

Marketing Planning

Budget Management

Negotiation

Social Media

Data Insights

Formation

Bachelor’s degree in Marketing/Business/Communications

MBA (preferred)

Description du poste

Senior Brand Manager, smartwater & vitaminwater - Logo### Senior Brand Manager, smartwater & vitaminwaterApply: US - GA - Atlanta: Full time: Posted Today: R-148364**Job Description Summary:**At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Our North America Operating Unit Marketing team is responsible for building and growing a portfolio of brands by creating meaningful connections with consumers and translating global brand strategies into locally relevant growth. **Position Overview**We are seeking a Senior Brand Manager to help lead the smartwater and vitaminwater businesses. This role will translate brand strategy into annual plans, innovation, integrated marketing and commercial activation while helping drive the day-to-day business agenda. The ideal candidate is consumer-obsessed, commercially minded, analytically strong and skilled at bringing cross-functional teams together to deliver results. **Key Responsibilities*** Lead annual brand planning, translating long-term strategy and business objectives into clear priorities and actionable plans.* Drive the day-to-day business agenda across smartwater and vitaminwater, connecting brand, innovation, marketing and commercial priorities.* Monitor brand and business performance, identify opportunities and risks, and develop clear recommendations for leadership.* Champion the consumer, translating insights, cultural trends and marketplace performance into brand strategy, innovation and activation.* Lead priority innovation and growth initiatives from strategy through commercialization, including development of business cases and investment recommendations.* Lead integrated marketing initiatives and agency partners, ensuring creative and activation deliver against brand strategy, consumer insight and business objectives.* Partner across Commercial, Sales, Finance, Insights, R&D, Supply Chain, bottlers, customers and agency partners to drive alignment and marketplace execution.* Manage brand budgets and investment priorities while establishing clear ownership, timelines and decision points to keep work moving. **Education Requirements**Bachelor’s degree in Marketing, Business, Communications or a related field required. MBA or equivalent advanced degree preferred. **Related Work Experience*** 6+ years of experience in brand marketing, general management, innovation, commercial marketing or a related field.* Experience leading complex brands, portfolios or large-scale marketing initiatives.* Demonstrated ability to lead cross-functional teams and move initiatives from strategy through execution.* CPG, beverage, retail or other fast-moving consumer category experience preferred. **Functional Skills*** Brand strategy, annual planning and integrated marketing* Consumer insights and analytical problem-solving* Business and financial analysis, budget management and investment prioritization* Innovation and commercialization* Commercial and marketplace understanding* Cross-functional leadership, influence and executive communicationThe Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.**Skills:**Agile, Brand Building, Brand Management, Brand Marketing, Brand Strategy, Customer Insights, Data Insights, Design Thinking, Experimentation, Ideas Generator, Influencing, Integrated Marketing, Leadership, Marketing, Marketing Planning, Marketing Strategies, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Strategic Planning, Sustainability**Pay Range:**United States: 139,600 - 157,900 USD*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.***Annual Incentive Reference Value Percentage:**15*Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.***Location(s):**United States of America**City/Cities:**Atlanta**Travel Required:**00% - 25%**Relocation Provided:**No**Job Posting End Date:**November 13, 2026**Our Purpose and Growth Culture:**We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.