Senior Brand Lead: Smartwater & Vitaminwater Growth

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 140,000 - 158,000; Full time

Job summary

The Coca-Cola Company in the United States seeks a Senior Brand Manager to lead smartwater and vitaminwater brands. Translate strategy into annual plans, drive innovation, and manage cross-functional activation to deliver growth across the portfolio.

The ideal candidate is consumer-obsessed, commercially minded, analytically strong, and able to unite teams to execute across marketing, sales, and R&D. MBA preferred; 6+ years of related experience.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• MBA or equivalent advanced degree preferred.
• 6+ years of experience in brand marketing, general management, innovation or related field.
• Experience leading complex brands or large-scale marketing initiatives.
• Demonstrated ability to lead cross-functional teams and drive initiatives.

Responsibilities

• Lead annual brand planning translating long-term strategy into priorities and plans.
• Drive day-to-day business for smartwater and vitaminwater across brand, innovation, marketing and commercial priorities.
• Monitor performance, identify opportunities and risks, and make recommendations to leadership.
• Champion the consumer by translating insights into brand strategy and activation.
• Lead priority innovation and growth initiatives from strategy through commercialization.
• Manage budgets and investments with clear ownership, timelines and decision points.

Skills

Brand management

Cross-functional leadership

Analytical

Marketing strategy

Commercial marketing

Education

Bachelor’s degree in Marketing/Business/Communications

MBA or equivalent advanced degree

Job description

The Coca-Cola Company in the United States seeks a Senior Brand Manager to lead smartwater and vitaminwater brands. Translate strategy into annual plans, drive innovation, and manage cross-functional activation to deliver growth across the portfolio.

The ideal candidate is consumer-obsessed, commercially minded, analytically strong, and able to unite teams to execute across marketing, sales, and R&D. MBA preferred; 6+ years of related experience.