Senior Brand Leader, Smartwater & Vitaminwater

Coca-Cola; Atlanta (GA); On-site; USD 140,000 - 158,000; Full time

Job summary

The Coca-Cola Company in Atlanta is seeking a Senior Brand Manager to lead smartwater and vitaminwater, translating brand strategy into annual plans, innovations, and integrated marketing. You will work to drive commercial activation while guiding cross-functional teams to deliver results.

Ideal candidates are consumer-obsessed, analytically strong, with 6+ years in brand marketing and a track record of leading large initiatives in a fast-moving consumer environment.

Qualifications

• 6+ years of experience in brand marketing, general management, or related field.
• Experience leading cross-functional teams and large initiatives.
• CPG, beverage, retail or other fast-moving consumer category experience preferred.

Responsibilities

• Lead annual brand planning and translate long-term strategy into clear priorities and actionable plans.
• Drive day-to-day brand and marketing activities across smartwater and vitaminwater.
• Monitor brand and business performance, identify opportunities and risks, and develop recommendations for leadership.
• Champion the consumer, translating insights and trends into brand strategy and activation.
• Lead innovation and growth initiatives from strategy through commercialization, with business cases and investment recommendations.

Skills

Brand strategy

Cross-functional leadership

Analytical skills

Consumer insights

Marketing planning

Leadership

Education

Bachelor's degree in Marketing or related field

MBA or advanced degree (preferred)

Job description

The Coca-Cola Company in Atlanta is seeking a Senior Brand Manager to lead smartwater and vitaminwater, translating brand strategy into annual plans, innovations, and integrated marketing. You will work to drive commercial activation while guiding cross-functional teams to deliver results.

Ideal candidates are consumer-obsessed, analytically strong, with 6+ years in brand marketing and a track record of leading large initiatives in a fast-moving consumer environment.