Chief Marketing Officer (DTC, Amazon, Merchandising)

Chameleon Collective; Atlanta (GA); Hybrid; USD 150,000 - 200,000; Full time

Job summary

A leading consumer lifestyle brand is seeking a CMO to drive merchandising, pricing, and digital strategies. This role blends brand leadership with hands-on operational responsibilities, ideal for a candidate with strong e-commerce and analytical backgrounds. The position offers an opportunity to modernize team structures and enhance consumer experience in a dynamic market. Candidates must be Atlanta-based or willing to relocate. Leadership support is assured for impactful initiatives.

Qualifications

• Experience with SKU-heavy, lifestyle brands at elevated price points.
• Proven ability to modernize legacy systems and teams.
• Hands-on operator who thrives in a data-driven environment.

Responsibilities

• Lead merchandising and pricing strategy.
• Modernize the DTC and digital experience.
• Build a growth-focused Amazon channel.
• Elevate brand creative standards.
• Optimize performance marketing through data.
• Upskill a long-tenured team.

Skills

Strong merchandising background

E-commerce/DTC experience

Highly analytical

Data-driven decision making

Job description

Our client is a consumer lifestyle brand with deep wholesale roots and strong brand equity, now building a scaled DTC and Amazon business while modernizing merchandising, pricing, and digital execution.

The foundation exists but merchandising discipline, pricing strategy, and digital sophistication need real leadership.

The Role

This is a hands‑on CMO role for someone who thrives at the intersection of merchandising, brand, and digital commerce. Ideal for a leader who came up through merchandising and moved into e-commerce, someone who understands inventory‑driven businesses, can read data, and isn't afraid to roll up their sleeves.

Key areas of ownership

• Merchandising & Pricing - bring discipline to assortment, pricing, and inventory strategy
• DTC & Digital - modernize the experience, improve conversion/AOV/retention, optimize tech stack, potentially lead platform migration
• Amazon - build into a real growth channel
• Brand & Creative - elevate creative standards and own go‑to‑market
• Performance Marketing - optimize paid media, drive decisions through data
• Team Leadership - upskill and modernize a long‑tenured team

Ideal Candidate

• Strong merchandising background with e‑commerce/DTC experience
• SKU‑heavy, lifestyle brand experience at an elevated price point
• Hands‑on operator, highly analytical, data‑driven
• Experience modernizing legacy systems and teams
• Atlanta‑based or open to relocate

Why This Role?

This is a chance to build something meaningful with full backing from leadership!