Senior Brand Manager

Everyday Dose, Inc.; United States; Remote; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health, Vision, and Dental Insurance

401K Match

Wellness credits

Helpr family support

Job summary

Everyday Dose, Inc. is seeking an experienced Senior Brand Manager to steward our brand and translate consumer understanding into ideas that build the brand and grow the business.

You’ll shape brand life across campaigns, launches, and touchpoints—from DTC and Amazon to retail, social, events, and partnerships. This role blends strategy, creativity, and hands-on execution in a fast-paced environment.

Qualifications

• 6+ years of experience in brand management or an equivalent marketing role in CPG.
• Experience in a DTC-first business with omnichannel exposure across Amazon and retail.
• Strong ability to translate consumer insights and brand strategy into marketing that resonates.
• Collaborative, low-ego approach and comfort working cross-functionally across an organization.
• Clear communicator and problem-solver who can operate and influence decision independently.

Responsibilities

• Develop the GTM strategy for campaigns and launches, from positioning and creative to integrated execution.
• Build brand plans in partnership with creative, channel, social, events, and partnerships teams.
• Translate consumer insights and brand strategy into activations that drive awareness, trial, and loyalty.
• Support how the brand comes to life across DTC, Amazon, retail, and other channels while maintaining cohesion.
• Identify opportunities to extend the brand into culturally relevant moments across social, events, and partnerships.
• Support product and brand partnerships that drive affinity, acquisition, and retention.
• Partner closely with cross-functional teams to keep initiatives aligned, moving, and on strategy.
• Use data, consumer response, and cultural feedback to sharpen the approach over time.
• Report performance, learnings, and priorities to cross-functional partners.
• Bring original ideas to the table and continually push how the brand shows up in the world.

Skills

Brand management

CPG

DTC omnichannel

Consumer insights

Cross-functional

Project management

Communication

Initiative/ownership

Job description

We’re looking for an experienced Senior Brand Manager to be the day-to-day steward of how our brand shows up in the world, with a strong point of view on how to turn consumer understanding into ideas that build the brand and drive the business. Reporting to our VP of Brand, this role sits at the intersection of brand strategy, culture, creativity, and commerce.

You’ll shape how the brand comes to life across campaigns, product launches, and key consumer touchpoints—from DTC and Amazon to retail, social, events, and partnerships. This is a role for a strategic and creative marketer who knows how to make things happen: someone who can connect the dots across teams, turn insights into action, and move fluidly between big-picture thinking and hands-on execution.

What You’ll Do

• Develop the GTM strategy for campaigns and launches, from positioning and creative to integrated execution
• Build brand plans in partnership with creative, channel, social, events, and partnerships teams
• Translate consumer insights and brand strategy into activations that drive awareness, trial, and loyalty
• Support how the brand comes to life across DTC, Amazon, retail, and other channels while maintaining cohesion
• Identify opportunities to extend the brand into culturally relevant moments across social, events, and partnerships
• Support product and brand partnerships that drive affinity, acquisition, and retention
• Partner closely with cross-functional teams to keep initiatives aligned, moving, and on strategy
• Use data, consumer response, and cultural feedback to sharpen the approach over time
• Report performance, learnings, and priorities to cross-functional partners
• Bring original ideas to the table and continually push how the brand shows up in the world

• 6+ years of experience in brand management or an equivalent marketing role, ideally in CPG
• Track record of developing and executing integrated brand plans and go-to-market strategies
• Experience in a DTC-first business with omnichannel exposure across Amazon and retail
• Strong ability to translate consumer insights and brand strategy into marketing that resonates
• Sharp instincts for culture, creative, and what makes brand storytelling compelling
• Strong project management skills with the ability to move quickly across multiple work-streams
• Collaborative, low-ego approach and comfort working cross-functionally across an organization
• Clear communicator and problem-solver who can operate and influence decision independently
• Self-starter who takes ownership, brings original ideas to the table, and thrives in a fast-paced environment

COMPENSATION RANGE

The typical salary range for this position is: $120,000 - $140,000

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.

Health, Vision, and Dental Insurance

Everyday Dose offers comprehensive medical, vision, dental, and prescription plan coverage for all team members working 32+ hours per week. Eligibility begins on the first of the month following your start date, and we cover 75% of employee premiums.

401K Match

Starting on the first day of your fourth month with the company, you are eligible to participate in our company-sponsored 401(k) plan. The company offers a match of up to 80% of your contributions, capped at 5% of your salary.

Flexible Wellness Credits

At Everyday Dose, we prioritize your health and well-being. To support you, we provide salaried employees a $500 monthly wellness credit through JOON, which can be used for a variety of health and wellness-related services.

Helpr Support for Families

At Everyday Dose, we know that supporting our team means supporting their families too. That’s why we partner with Helpr — a modern backup childcare and family support platform that gives employees access to vetted, reliable caregivers. Helpr is here to make sure our team has trusted childcare support when they need it most — at home and at work.