Senior Brand Manager - Digital & New Product Growth

Axcel Recruiting Incorporated; Houston (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading recruitment firm in Houston is seeking a Senior Brand Manager Digital & New Product to set the direction for New Product Introduction and Digital Marketing. The ideal candidate will have 7-10 years of Brand Management experience, preferably in a CPG food company, along with digital expertise. This role demands creativity and strategic thinking to grow the brand's product portfolio in a fast-paced environment.

Qualifications

• 7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company.
• 2-3 years of Digital & eCommerce experience.
• Proficient in new product development validation research techniques.

Responsibilities

• Develop insights to determine consumer opportunities.
• Create Digital Marketing and eCommerce Sales strategies.
• Lead cross-functional teams through the product development process.

Skills

Creative

Strategic

Analytical

Communication skills

Resourceful

Education

Bachelor’s Degree

MBA

Job description

A leading recruitment firm in Houston is seeking a Senior Brand Manager Digital & New Product to set the direction for New Product Introduction and Digital Marketing. The ideal candidate will have 7-10 years of Brand Management experience, preferably in a CPG food company, along with digital expertise. This role demands creativity and strategic thinking to grow the brand's product portfolio in a fast-paced environment.