Brand Growth Leader: Strategy, Pipeline & Activation

A Hiring Company; Rogers (AR); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading consumer goods firm is seeking a Senior Manager, Brand, to drive branded commercial growth through strategic marketing leadership. This role involves managing brand planning, overseeing marketing investments, and leading team development. The ideal candidate will possess 7–10+ years of experience in brand management, ideally within consumer goods, with proven skills in utilizing data to inform strategy. The position offers the opportunity to shape brand direction and cultivate a culture of accountability within the marketing team.

Qualifications

• 7–10+ years of progressive marketing experience in consumer goods.
• Proven experience in leading brand pipeline and integrated marketing.
• Strong understanding of P&L management and forecasting.

Responsibilities

• Define annual branding goals with Commercial leadership.
• Manage brand planning using 4Ps and 3Cs.
• Oversee and evaluate brand marketing investments.

Skills

Leadership

Brand strategy

Marketing investment management

Tools

Nielsen

SPINS

Job description

A leading consumer goods firm is seeking a Senior Manager, Brand, to drive branded commercial growth through strategic marketing leadership. This role involves managing brand planning, overseeing marketing investments, and leading team development. The ideal candidate will possess 7–10+ years of experience in brand management, ideally within consumer goods, with proven skills in utilizing data to inform strategy. The position offers the opportunity to shape brand direction and cultivate a culture of accountability within the marketing team.