Senior Brand Manager — Content & Campaigns Leader

Highland Electric Fleets; United States; Remote; USD 130.000 - 180.000; Vollzeit

Benefits dieser Stelle

Health, Vision, and Dental coverage

Generous Paid Time Off

401(k) program and company match

Zusammenfassung

Highland Electric Fleets is seeking a Senior Brand Manager to lead our brand narrative and content engine. You will own integrated campaigns, including LA28 sponsorship activation, and partner with internal and external teams to land assets on message.

You will translate our Electrification-as-a-Service offering into compelling positioning and sales collateral, empowering districts, municipalities, and fleet operators to understand value and drive adoption.

Qualifikationen

• 7+ years of brand, content, and/or product marketing experience.
• Experience owning content production end to end.
• Experience with sponsorship activation and major brand events.
• Lead cross-functional initiatives across content, digital, paid media, events and PR.
• Excellent communication, project management, and stakeholder management skills.

Aufgaben

• Own content engine end to end from narrative through production and launch.
• Build and maintain the content calendar for integrated messaging.
• Lead video/photo shoots with teams and manage logistics and approvals.
• Drive activation of brand campaigns from brief to launch and measurement.
• Develop product marketing narratives and sales enablement materials.

Kenntnisse

Brand marketing

Content production

Product marketing

Cross-functional leadership

Sponsorship activation

Campaign management

Messaging & positioning

Stakeholder management

Ausbildung

Bachelor’s degree in Marketing/Communications

Jobbeschreibung

Highland Electric Fleets is seeking a Senior Brand Manager to lead our brand narrative and content engine. You will own integrated campaigns, including LA28 sponsorship activation, and partner with internal and external teams to land assets on message.

You will translate our Electrification-as-a-Service offering into compelling positioning and sales collateral, empowering districts, municipalities, and fleet operators to understand value and drive adoption.