Global Brand Marketing Lead

S&P Global; Houston (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

S&P Global Energy is seeking a Brand Marketing professional to lead integrated campaigns that align with strategic priorities and growth opportunities. You will transform thought leadership and market insights into compelling content and coordinate activation across multiple teams and external partners.

You will also manage timelines, assets, and workflows while leveraging AI tools to improve efficiency, personalization, and campaign performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field with 3–5 years of brand/ content/ campaign experience.
• Experience planning and executing integrated B2B campaigns across multiple channels.
• Strong copywriting, editing, messaging, and storytelling for audience-focused content.
• Strong project management and collaboration in a matrix environment.
• Experience in energy/commodities or professional services preferred.
• Knowledge of SEO, social media, paid media, content distribution, and measurement.
• Experience using AI tools and marketing platforms such as Salesforce, Marketo, Adobe Experience Manager, or Adobe Analytics.

Responsibilities

• Plan and execute integrated brand marketing campaigns aligned with strategic priorities, audience needs, and growth opportunities.
• Transform thought leadership, market intelligence, and expert perspectives into compelling concepts, content, and stories.
• Coordinate campaign and content activation across Brand Marketing, Digital Marketing, Product Marketing, Communications, Editorial, Events, Commercial teams, and external partners.
• Manage editorial calendars, campaign timelines, content workflows, asset development, stakeholder alignment, and launch readiness across channels.
• Use AI tools and emerging technologies to improve content creation, personalisation, campaign execution, scalability, and workflow efficiency.
• Monitor campaign and content performance, identify optimization opportunities, and develop actionable recommendations to improve awareness and engagement.

Skills

Brand marketing

Content marketing

Integrated marketing

Campaign management

Copywriting

Editing

Storytelling

Project management

Collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Marketo

Adobe Experience Manager

Adobe Analytics

AI tooling (Copilot, ChatGPT)

Job description

S&P Global Energy is seeking a Brand Marketing professional to lead integrated campaigns that align with strategic priorities and growth opportunities. You will transform thought leadership and market insights into compelling content and coordinate activation across multiple teams and external partners.

You will also manage timelines, assets, and workflows while leveraging AI tools to improve efficiency, personalization, and campaign performance.