Senior Brand Marketing Leader

Interstate Battery System of America Inc; Dallas (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Interstate Batteries seeks a Senior Manager, Brand Marketing to lead brand strategy, planning, and integration across the organization. You will guide creative development through execution and drive media campaigns that reinforce brand equity while managing a team and budget.

The role requires strong leadership, data-driven decision making, and the ability to collaborate with insights, agencies, and marketing partners to deliver measurable brand programs.

Qualifications

• 5+ years of marketing experience with 3+ in Branding Management.
• Experience leading and facilitating teams and projects.
• Strong ability to translate data into strategy and brand plans.
• Excellent communication and influence across a matrix organization.

Responsibilities

• Guard and evolve the Interstate Batteries brand across initiatives and audiences.
• Lead brand strategy development, planning, and integration with internal and agency partners.
• Execute an integrated media strategy and ensure alignment with brand goals.
• Manage talent and budgets, provide leadership to direct reports, and drive cross-functional collaboration.

Skills

Marketing leadership

Brand management

Data-driven

Strategic thinking

People management

Analytical skills

Communication

Cross-functional teamwork

Project leadership

MBA or Degree preferred

Education

Bachelor's Degree

MBA preferred

Job description

Interstate Batteries seeks a Senior Manager, Brand Marketing to lead brand strategy, planning, and integration across the organization. You will guide creative development through execution and drive media campaigns that reinforce brand equity while managing a team and budget.

The role requires strong leadership, data-driven decision making, and the ability to collaborate with insights, agencies, and marketing partners to deliver measurable brand programs.