Brand & CX Lead for Connected AI Living Experiences

Samsung Electronics; Plano (TX); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Wellness Incentives

Job summary

Samsung Electronics America seeks a CX/Brand Marketing leader to shape cross-product experiences and guide connected lifestyle initiatives across marketing campaigns, apps, S.com, retail, and CRM.

The role collaborates with Global Brand and CX teams to promote AI Living and to identify trends in connectivity and user experience, ensuring Samsung remains at the forefront of innovation.

Qualifications

• Bachelor’s or Master’s degree in a relevant field and substantial experience in brand marketing and UX/CX.

Responsibilities

• Shape the Samsung cross-product experience across product categories and touchpoints.
• Lead ideation, development, and launch of new connected experiences to enhance user engagement.
• Collaborate with Global Brand and CX teams to build Samsung brand association for AI Living.
• Partner with events and retail teams to support retail displays and activations.
• Drive consumer insights and data analytics to inform decisions and optimize campaigns.

Skills

UX/UI design

Brand marketing

Creative ideation

IoT connectivity

Cross-functional collaboration

Campaign analytics

Communication

Education

Bachelor’s degree in a relevant field

Tools

Sketch

Figma

Adobe XD

Illustrator

Photoshop

Job description

Samsung Electronics America seeks a CX/Brand Marketing leader to shape cross-product experiences and guide connected lifestyle initiatives across marketing campaigns, apps, S.com, retail, and CRM.

The role collaborates with Global Brand and CX teams to promote AI Living and to identify trends in connectivity and user experience, ensuring Samsung remains at the forefront of innovation.