Strategic Leader, Shopper Marketing for Advanced Hydration

The Coca-Cola Company; Atlanta (GA); Vor Ort; USD 155.000 - 175.000; Vollzeit

Zusammenfassung

The Coca-Cola Company in Atlanta, GA seeks a Director of Shopper Marketing Strategy within the Advanced Hydration division to join our team. You will lead shopper marketing plans, collaborate with retailer teams, and drive strategies that enhance brand presence and drive sales across BODYARMOR, POWERade, smartwater and vitaminwater brands.

You will manage a large annual budget, guide cross-functional teams, and develop innovative programs across national retailer partners while maintaining

Qualifikationen

• Bachelor’s degree in marketing, business, or a related field.
• Strong experience in shopper marketing and retail media networks.
• Proven ability to manage large budgets and cross-functional teams.

Aufgaben

• Lead development of foundational retailer marketing strategy and tactical plans.
• Manage a $4M+ budget with real-time reporting and reconciliations.
• Coordinate with marketing and field teams to optimize campaigns and measure performance.

Kenntnisse

Brand Marketing

Shopper Marketing

Media Planning

Budget Management

Team Leadership

Ausbildung

Bachelor’s Degree

Tools

Microsoft Office

Jobbeschreibung

The Coca-Cola Company in Atlanta, GA seeks a Director of Shopper Marketing Strategy within the Advanced Hydration division to join our team. You will lead shopper marketing plans, collaborate with retailer teams, and drive strategies that enhance brand presence and drive sales across BODYARMOR, POWERade, smartwater and vitaminwater brands.

You will manage a large annual budget, guide cross-functional teams, and develop innovative programs across national retailer partners while maintaining