Senior Brand Lead: Growth, Strategy & Innovation

Kraft Heinz; Illinois; On-site; USD 142,000 - 177,000; Full time

Benefits offered by this job

Healthcare coverage

Wellbeing programs

401k

Paid time off

Company holidays

Job summary

Kraft Heinz is seeking a Senior Brand Manager in Chicago to shape the brand strategy and translate it into growth across markets. You will lead development of short- and long-term plans, guide portfolio priorities, and establish standards for consistent execution with cross-functional partners.

The role emphasizes strategic leadership, consumer focus, and ability to drive action in a matrixed organization, with a strong emphasis on brand equity and performance.

Qualifications

• 8+ years of experience in brand management or marketing.
• Strong strategic thinker who can translate insights into clear, actionable plans.
• Proven experience building and growing brands with strong positioning.
• Demonstrated leadership across complex, matrixed organizations.
• Experience guiding innovation, renovation, and portfolio strategy.
• Strong analytical and financial acumen with P&L experience.
• Ability to navigate ambiguity while driving clarity, alignment, and results.
• Collaborative, curious, and results-oriented with strong communication skills.

Responsibilities

• Lead development of brand ambition and long-term strategies to drive growth.
• Define strategic frameworks for where-to-play choices, portfolio priorities, and expansion opportunities.
• Shape innovation and renovation strategies in partnership with Insights and Innovation teams to fuel future growth.
• Leverage consumer, category, and business data to identify performance drivers and inform decisions.
• Partner with cross-functional and regional teams to scale strategies into actionable plans and execution.
• Establish and maintain brand guidelines and standards to ensure consistency and quality across touchpoints.
• Identify and develop strategic partnerships or initiatives that deliver incremental brand and business value.
• Share best practices, strategic guidance, and learnings across teams to build capability and alignment.

Skills

Brand management

Strategic thinking

Leadership

Cross-functional collaboration

Analytical skills

P&L experience

Job description

Kraft Heinz is seeking a Senior Brand Manager in Chicago to shape the brand strategy and translate it into growth across markets. You will lead development of short- and long-term plans, guide portfolio priorities, and establish standards for consistent execution with cross-functional partners.

The role emphasizes strategic leadership, consumer focus, and ability to drive action in a matrixed organization, with a strong emphasis on brand equity and performance.