Senior Brand Insights Architect

Bank of America; Richmond (VA); On-site; USD 120,000 - 170,000; Full time

Job summary

Bank of America seeks a Senior Brand Research Specialist to generate insights for guiding brand and marketing strategy across lines of business. You will partner with Brand, Marketing, Communications, Media, Customer Experience, Product, Strategy, Analytics, and business teams to translate insights into actionable recommendations.

The role drives a comprehensive brand measurement program, including brand health tracking, benchmarking, and driver analysis, with a focus on translating data into

Qualifications

• Bachelor’s degree in Marketing, Market Research, Business, Psychology, Sociology, Statistics, Economics, Communications, Data Science, or a related field, or equivalent relevant experience.
• 8+ years of experience in market research, consumer insights, brand research, advertising research, customer insights, strategic research, or a related client-side, agency, consulting, or supplier environment.
• Demonstrated experience leading end-to-end qualitative and quantitative research, including large scale programs, applying sound methodological judgment to design studies, generate actionable insights, and communicate recommendations to senior stakeholders
• Brand, marketing, and advertising measurement experience, including research that informs brand strategy, campaign strategy, creative development, communications, and the effectiveness of integrated marketing efforts.

Responsibilities

• Assess brand strength, emerging risk, strategic opportunity, and competitive positioning by interpreting performance trends, competitor benchmarks, audience differences, and the broader customer, advertising and media, cultural, economic, and business context.
• Manage continuous brand measurement across enterprise, sub-brand, product, segment, multicultural, and local-market audiences across key brand and product metrics.
• Partner with Brand, Marketing, Communications, Media, Customer Experience, Product, Strategy, Analytics, and line-of-business leaders to clarify decisions, define research objectives, build learning agendas, and prioritize the questions with the greatest strategic and business value.
• Design and lead end-to-end qualitative, quantitative, and mixed-method brand and advertising research, including scoping, methodology selection, questionnaire and discussion-guide development, sampling, fieldwork, analysis, synthesis, recommendations, and stakeholder activation.
• Leverage driver research to explain what is shaping brand favorability and translate into practical guidance on brand strategy, positioning, value propositions, audience priorities, messaging, experience improvement, media investment, sponsorships, partnerships, and long-term brand building.
• Measure and optimize advertising performance by linking campaign exposure, media activity, brand metrics, and business outcomes to identify what is working, why, and where to improve impact over time.
• Develop executive-ready brand performance summaries, scorecards, strategic deep dives, foresight perspectives, scenario analyses, and decision narratives; facilitate working sessions that align stakeholders on implications, choices, investment tradeoffs, and next actions.
• Work with teams to enable appropriate self-service use of brand data, scorecards, deeper-analysis datasets, brand models, simulation tools, and media-investment scenarios by helping establish clear definitions, documentation, quality standards, and interpretation guidance.
• Manage research agencies, panel providers, technology platforms, and analytics partners; evaluate methodological fit, sample quality, data practices, deliverables, timing, cost, security, and value; challenge weak approaches and resolve quality issues early.
• Advance the organization’s research capabilities by evaluating, adopting, and applying emerging technologies, AI-enabled tools, automation, advanced analytics, and new research methodologies to improve insight quality, speed, scalability, efficiency, and business impact.

Skills

Brand research

Market research

Advertising research

Qualitative research

Quantitative research

Executive communication

Vendor management

Education

Bachelor’s degree in Marketing or Market Research

Advanced degree (preferred)

Tools

Excel

PowerPoint

Power BI

SPSS

R

Python

SQL

SAS

Tableau

Job description

Bank of America seeks a Senior Brand Research Specialist to generate insights for guiding brand and marketing strategy across lines of business. You will partner with Brand, Marketing, Communications, Media, Customer Experience, Product, Strategy, Analytics, and business teams to translate insights into actionable recommendations.

The role drives a comprehensive brand measurement program, including brand health tracking, benchmarking, and driver analysis, with a focus on translating data into