Senior Brand Insights & Strategy Lead

Bank of America; Newark (DE); On-site; USD 110,000 - 160,000; Full time

Job summary

Bank of America seeks a Senior Brand Research Specialist to generate insights that guide brand strategy, advertising, and marketing across all lines of business. You will partner with Brand, Marketing, Analytics, and business teams to translate findings into actionable recommendations.

The role drives brand health tracking, driver analysis, and executive-ready summaries, leveraging AI-enabled tools and self-service dashboards to improve decision making across the enterprise.

Qualifications

• 8+ years of experience in market research, consumer insights, or brand research.
• Experience leading end-to-end qualitative and quantitative research programs.
• Experience with brand and advertising measurement supporting strategy.

Responsibilities

• Assess brand strength, opportunities, and competitive positioning using performance trends and benchmarks.
• Manage continuous brand measurement across enterprise, sub-brand, product, and local markets.
• Clarify research objectives with stakeholders and prioritize high-value questions.
• Design and lead end-to-end qualitative, quantitative, and mixed-method research.
• Translate insights into practical recommendations for brand strategy and investment.

Skills

Analytical thinking

Communication skills

Data visualization

Excel & PowerPoint

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Market Research, Business, or related field

Advanced degree (preferred)

Tools

SPSS

R

Python

SQL

Power BI

Tableau

Job description

Bank of America seeks a Senior Brand Research Specialist to generate insights that guide brand strategy, advertising, and marketing across all lines of business. You will partner with Brand, Marketing, Analytics, and business teams to translate findings into actionable recommendations.

The role drives brand health tracking, driver analysis, and executive-ready summaries, leveraging AI-enabled tools and self-service dashboards to improve decision making across the enterprise.