Senior Brand Insights & Strategy Lead

Bank of America; Charlotte (NC); On-site; USD 115,000 - 169,000; Full time

Benefits offered by this job

Discretionary incentive

Annual discretionary plan

Benefits eligibility

Job summary

Bank of America in Charlotte seeks a Senior Brand Research Specialist to generate insights guiding brand and marketing strategy across lines of business. You will lead qualitative and quantitative studies, measure brand health, and translate findings into actionable recommendations for senior stakeholders.

You will manage external vendors, leverage AI-enabled tools, and collaborate with Brand, Marketing, Communications, Media, Customer Experience, Product, Strategy, Analytics, and business teams

Qualifications

• Bachelor's degree in Marketing, Market Research, Business, Psychology, Sociology, Statistics, Economics, Communications, Data Science, or a related field, or equivalent relevant experience.
• 8+ years of experience in market research, consumer insights, brand research, advertising research, customer insights, strategic research, or a related client‑side, agency, consulting, or supplier environment.
• Experience leading end‑to‑end qualitative and quantitative research with large-scale programs.
• Brand, marketing, and advertising measurement experience informing strategy and campaigns.

Responsibilities

• Assess brand strength, competitive positioning, and strategic opportunities.
• Manage continuous brand measurement across enterprise, sub-brand, product, and local markets.
• Define research objectives, learning agendas, and prioritize questions with highest business value.
• Design and lead end‑to‑end qualitative, quantitative, and mixed-method research.
• Leverage driver research to guide brand strategy and messaging.

Skills

Brand research

Qualitative research

Quantitative research

Executive communication

Stakeholder management

Survey design

Data analysis

Excel

Education

Bachelor's degree in Marketing or related field

Tools

SPSS

R

Python

SQL

SAS

Power BI

Tableau

Job description

Bank of America in Charlotte seeks a Senior Brand Research Specialist to generate insights guiding brand and marketing strategy across lines of business. You will lead qualitative and quantitative studies, measure brand health, and translate findings into actionable recommendations for senior stakeholders.

You will manage external vendors, leverage AI-enabled tools, and collaborate with Brand, Marketing, Communications, Media, Customer Experience, Product, Strategy, Analytics, and business teams