Senior Brand Insights & Strategy Lead

Bank of America; Boston (MA); On-site; USD 110,000 - 165,000; Full time

Job summary

Bank of America in Boston is seeking a Senior Brand Research Specialist to generate insights that guide brand, advertising, and marketing strategy across lines of business. You will partner with Brand, Marketing, Communications, Analytics, and Product teams to translate findings into actionable recommendations and support an enterprise-wide brand measurement program.

Responsibilities include leading end-to-end qualitative and quantitative research, designing learning agendas, linking brand

Qualifications

• Bachelor’s degree in Marketing, Market Research, Business or related field; 8+ years in market/brand research or related environment.
• Experience leading end-to-end qualitative and quantitative research programs and communicating recommendations to senior stakeholders.
• Experience with brand, advertising measurement and linking metrics to business outcomes.

Responsibilities

• Lead end-to-end qualitative, quantitative, and mixed-method brand research projects.
• Develop learning agendas and define research objectives with cross-functional leaders.
• Translate insights into practical recommendations for brand strategy and media investment.
• Oversee vendor management, data quality, and project timelines.
• Create executive-ready summaries and sustain self-service data use across the organization.

Skills

Brand research

Qualitative & quantitative research

Executive communication

Stakeholder management

Data interpretation

Education

Bachelor’s degree in Marketing/Market Research or related field

Advanced degree preferred

Tools

Excel

PowerPoint

SPSS

R

Python

Power BI/Tableau

Job description

Bank of America in Boston is seeking a Senior Brand Research Specialist to generate insights that guide brand, advertising, and marketing strategy across lines of business. You will partner with Brand, Marketing, Communications, Analytics, and Product teams to translate findings into actionable recommendations and support an enterprise-wide brand measurement program.

Responsibilities include leading end-to-end qualitative and quantitative research, designing learning agendas, linking brand