Brand Insights Lead, Global Payments Network

Capital One; Deerfield (IL); On-site; USD 138,000 - 158,000; Full time

Job summary

Capital One seeks a strategic Manager of Brand Insights to lead global B2B and B2C research that shapes marketing strategy and strengthens brand position. This action-oriented role builds the insights function, frameworks, health tracking, and voice-of-customer programs with Brand Leadership.

You will partner with Brand Leadership to drive analytical rigor, deliver compelling storytelling, and create high-impact content for diverse audiences worldwide.

Qualifications

• Bachelor’s degree or military experience.
• 5+ years of experience in a market research role.
• 3+ years of experience managing and growing associates.

Responsibilities

• Own and manage multi-year brand research and insights roadmap.
• Structure global customer and market research programs with teams.
• Lead end-to-end B2B & B2C research programs with vendors and internal teams.
• Translate insights into go-to-market content for diverse audiences.
• Drive structured problem-solving with quantitative orientation.
• Establish operating rhythms and milestones for efficiency.
• Coach and develop analysts and team members where applicable.

Skills

Storytelling

Executive presence

Audience engagement

Adaptability

Strategic thinking

Education

Bachelor’s degree or military experience

5+ years in market research

Job description

Capital One seeks a strategic Manager of Brand Insights to lead global B2B and B2C research that shapes marketing strategy and strengthens brand position. This action-oriented role builds the insights function, frameworks, health tracking, and voice-of-customer programs with Brand Leadership.

You will partner with Brand Leadership to drive analytical rigor, deliver compelling storytelling, and create high-impact content for diverse audiences worldwide.