Brand Insights Manager – Global Network Growth

Capital One; Riverwoods (IL); On-site; USD 138,000 - 158,000; Full time

Job summary

Capital One is seeking a strategic Manager of Brand Insights to lead B2B and B2C research shaping marketing strategy for the Global Payments Network. Build repeatable frameworks, track brand health, and run voice-of-customer programs in partnership with Brand Leadership.

The role requires combining conceptual vision with quantitative rigor, guiding cross-functional teams, and potentially managing analysts to develop talent within Capital One.

Qualifications

• Bachelor’s degree or military experience.
• At least 3 years of experience managing and growing associates.
• At least 5 years of experience in a market research role.
• Experience in financial services, payment networks, or B2B fintechs.
• Experience leading brand health research.
• Experience leading voice of customer research.
• Experience with B2B and international research.
• Executive presence and data-storytelling ability.
• Strong track record of team leadership and people development.

Responsibilities

• Insights Roadmap: own and manage the multi-year delivery of brand research and insights through storytelling, analysis, and actionable insights.
• Research Architecture: structure customer and market research programs globally alongside business and partner marketing teams.
• Program Execution: end-to-end management of B2B & B2C research programs with vendors and internal teams.
• Integrated Marketing & Insights: translate insights into go-to-market strategies and high-impact content.
• Analytical Rigor: drive structured problem-solving and decision-making combining strategy with quantitative orientation.
• Operational Excellence: establish operating rhythms, ceremonies, and milestone tracking for efficiency and delivery.
• People Leadership: may manage and develop a team of analysts and mentor associates.

Skills

Executive presence

Data storytelling

Team leadership

Analytical rigor

Education

Bachelor’s degree or military experience

Job description

Capital One is seeking a strategic Manager of Brand Insights to lead B2B and B2C research shaping marketing strategy for the Global Payments Network. Build repeatable frameworks, track brand health, and run voice-of-customer programs in partnership with Brand Leadership.

The role requires combining conceptual vision with quantitative rigor, guiding cross-functional teams, and potentially managing analysts to develop talent within Capital One.