AI-Driven Brand Insights Leader

Bank of America; Jacksonville (FL); On-site; USD 115,000 - 169,000; Full time

Benefits offered by this job

Benefits eligible

Annual discretionary plan

Job summary

Bank of America is seeking a Senior Brand Research Specialist in Jacksonville to lead end-to-end research and provide actionable insights for brand strategy and advertising across multiple lines of business.

You will partner with Brand, Marketing, Analytics, and Product teams to design studies, interpret results, and drive data-informed decisions that improve brand health and market impact.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Business, Psychology, Sociology, Statistics, Economics, Communications, Data Science, or related field.
• 8+ years of experience in market research, consumer insights, brand research, advertising research, or related roles.
• Proven experience leading end-to-end qualitative and quantitative research and communicating recommendations to senior stakeholders.
• Brand, marketing, and advertising measurement experience informing strategy and campaign evaluation.
• Experience with various research methods including testing, segmentation, and ethnography.
• Strong analytical skills, data quality assessment, and translating findings into business actions.
• Excellent written and verbal communications for executive audiences.
• Ability to build relationships and influence across diverse stakeholders.
• Experience managing external research vendors with scoping, timelines, and quality oversight.
• Comfort operating independently in ambiguous environments and managing multiple priorities.

Responsibilities

• Assess brand strength, opportunities, and competitive positioning from trends and benchmarks.
• Manage continuous brand measurement across enterprise, sub-brands, and local markets.
• Partner with cross-functional leaders to define objectives and prioritize questions.
• Design and lead end-to-end qualitative, quantitative, and mixed-method research.
• Translate driver research into actionable brand strategy guidance.
• Measure advertising outcomes and identify optimization opportunities.
• Develop executive-ready summaries and facilitate stakeholder alignment.
• Enable self-service access to brand data and dashboards for teams.
• Manage research vendors and ensure quality, timing, and cost effectiveness.
• Apply AI-enabled tools and advanced analytics to improve insights.

Skills

Brand research

Market research

Qualitative research

Quantitative research

Data analysis

Executive communication

Stakeholder management

Cross-functional collaboration

Vendor management

AI-powered insights

Education

Bachelor's degree in Marketing/Market Research/Business

Advanced degree in Marketing/Market Research/Data Science

Tools

SPSS

R

Python

SQL

Power BI

Tableau

SAS

Excel

Job description

Bank of America is seeking a Senior Brand Research Specialist in Jacksonville to lead end-to-end research and provide actionable insights for brand strategy and advertising across multiple lines of business.

You will partner with Brand, Marketing, Analytics, and Product teams to design studies, interpret results, and drive data-informed decisions that improve brand health and market impact.