Senior Brand Strategy Lead — GTM & Product Alignment Remote

Coinbase, Inc.; Phoenix (AZ); Remote; USD 206,000 - 242,000; Full time

Job summary

Coinbase is seeking a senior brand strategist to bridge brand and product, shaping how we launch and show up across the company. You will lead cross-functional efforts to align GTM, CX, and product with a cohesive brand narrative.

The role emphasizes persuasive writing, collaboration with Insights, and responsible use of AI to drive measurable improvements in cost, quality, and efficiency.

Qualifications

• Experience setting brand and product strategy internally or at agencies.
• Experience shaping go-to-market strategy across products and partnerships.
• Proven ability to deliver a brand across an organization, not just within marketing.
• Strong persuasive writing skills and ability to collaborate with Insights teams.
• Lifts and applies generative AI responsibly with human oversight to improve workflow efficiency.

Responsibilities

• Close the gap between brand promises and customer experience across GTM, product, and CX.
• Author GTM strategies for product and partner initiatives with Product Marketing and Partnership teams.
• Drive strategy upstream into products and partnerships to strengthen Coinbase's brand.

Skills

Brand strategy

Go-to-market

Cross-functional leadership

Persuasive writing

AI in workflows

Tools

LibreChat

Gemini

Glean

Job description

Coinbase is seeking a senior brand strategist to bridge brand and product, shaping how we launch and show up across the company. You will lead cross-functional efforts to align GTM, CX, and product with a cohesive brand narrative.

The role emphasizes persuasive writing, collaboration with Insights, and responsible use of AI to drive measurable improvements in cost, quality, and efficiency.