Senior Brand & Growth Marketing Manager

CNH; Racine (WI); On-site; USD 137,475,000 - 210,795,000; Full time

Benefits offered by this job

Flexible work arrangements

Tuition reimbursement

Parental leave

Adoption assistance

Fertility & Family building support

Job summary

CNH Industrial is seeking a Marketing Manager to drive brand growth, elevate market presence, and execute comprehensive marketing initiatives for CASE Construction Equipment. You will manage dealer and agency relationships and collaborate with product marketing, network development, finance, sales, and communications to deliver results.

You will lead data-driven analyses, optimize marketing performance, and adapt global strategies to regional markets, ensuring brand guidelines and high-quality

Qualifications

• Bachelor's degree in Marketing or related field required; MBA a plus.
• 10+ years in brand marketing or related roles, preferably B2B/industrial.
• 10+ years in integrated marketing and digital strategy.

Responsibilities

• Develop and implement integrated marketing strategies for CASE Construction Equipment products and services.
• Lead cross-functional teams on brand-building initiatives aligned with business goals.
• Support strategic planning and budgeting for marketing initiatives.

Skills

Brand marketing

Digital strategy

Cross-functional leadership

Data analysis

Education

Bachelor's degree in Marketing

MBA

Job description

CNH Industrial is seeking a Marketing Manager to drive brand growth, elevate market presence, and execute comprehensive marketing initiatives for CASE Construction Equipment. You will manage dealer and agency relationships and collaborate with product marketing, network development, finance, sales, and communications to deliver results.

You will lead data-driven analyses, optimize marketing performance, and adapt global strategies to regional markets, ensuring brand guidelines and high-quality