NA Brand Communications Lead (Hybrid)

CNH; Wisconsin; On-site; USD 120,000 - 184,000; Full time

Benefits offered by this job

Flexible work arrangements

Tuition reimbursement

Parental leave

Adoption assistance

Fertility & Family building support

Employee Assistance Programs

Volunteer Time Off

Job summary

CNH NA is seeking a North America Brand Communications Manager to translate global brand vision into impactful regional strategies and campaigns.

You will drive PR, social, product launches, and events, while ensuring brand consistency and measurable impact across diverse markets. The role combines strategic leadership with hands-on execution, empowering markets and optimizing resources for CNH’s Case IH portfolio in North America.

Qualifications

• 8+ years of experience in communications or marketing functions.
• Experience delivering impactful campaigns across PR, social, events and digital.
• Strong organization, coordination skills and attention to detail.
• Ability to manage multiple projects and tight deadlines.
• Strategic influence aligned with global vision.

Responsibilities

• Translate global brand vision into regional strategies and campaigns.
• Own regional budget and editorial plans with KPIs and governance.
• Ensure brand identity and messages align with global guidelines.
• Coordinate PR, social, product launches, events and Go-To-Market materials.
• Coach market communication teams and ensure timely go-to-market activities.
• Drive multi-channel campaigns reflecting regional nuances and learnings.
• Oversee product launch communications and brand health metrics.

Skills

Strategic influence

Integrated marketing

Data-driven decisions

Leadership & coaching

Digital & social acumen

Crisis readiness

Time management

Education

Bachelor’s degree in Marketing/Communications/PR

Job description

CNH NA is seeking a North America Brand Communications Manager to translate global brand vision into impactful regional strategies and campaigns.

You will drive PR, social, product launches, and events, while ensuring brand consistency and measurable impact across diverse markets. The role combines strategic leadership with hands-on execution, empowering markets and optimizing resources for CNH’s Case IH portfolio in North America.