Regional Sales Director

CNH Industrial Group; Colorado; On-site; USD 153,000 - 235,000; Full time

Benefits offered by this job

Savings & Retirement benefits

Parental leave

Adoption assistance

Fertility & Family building support

Employee Assistance Programs

Charitable contribution matching and

Job summary

CNH Industrial Group in the United States is seeking a strategic Regional Sales Director to lead the Western US and Western Canada commercial business. You will partner with independent CASE dealers to set strategies, strengthen dealer performance, and drive profitable growth.

The role leads a high-performing field sales team, collaborates across Marketing, Product Management, Finance, and CNH Capital, and requires strong business acumen and deep knowledge of the construction equipment industry.

Qualifications

• Bachelor's degree required.
• MBA or advanced business education preferred.
• Minimum of 10 years of progressive commercial leadership experience in construction equipment, heavy equipment, industrial equipment, or a comparable dealer-based distribution environment.

Responsibilities

• Lead and develop a high-performing regional sales team.
• Partner with CASE dealers to grow market share and improve performance.
• Develop and execute regional business strategies.
• Build relationships with dealer principals and key customers.
• Identify growth opportunities through market and competitive analysis.
• Drive accountability for regional performance and profitability.

Skills

Strategic Leadership

Dealer relationships

Business acumen

Market analysis

Education

Bachelor's degree in Business, Marketing, Engineering, Construction Management, Agriculture, or related field

MBA preferred

Job description

Job Location: Field Colorado, Field Illinois, Field Minnesota

Category: Sales and Marketing

Job Type: Full Time

Working Mode: Field

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

CASE Construction Equipment is seeking a strategic, results-driven Regional Sales Director to lead our commercial business across the Western United States and Western Canada. As the senior commercial leader for the region, you will partner with our independent CASE dealer network to develop business strategies, strengthen dealer performance, build executive customer relationships, and drive profitable growth. Leading a high-performing field sales team, you'll work cross-functionally to execute regional business plans and deliver exceptional results for our dealers and customers.The ideal candidate combines strategic vision with operational execution, possesses exceptional business and financial acumen, and demonstrates a strong working knowledge of the construction equipment industry, competitive landscape, dealer operations, and customer buying behaviors. This leader excels at influencing others without direct authority and, through collaboration, coaching, and disciplined execution, develops both the CASE organization and its dealer partners to achieve sustainable long-term success

Key Responsibilities

• Lead and develop a high-performing regional sales team.
• Partner with CASE dealers to grow market share and improve business performance.
• Develop and execute regional business strategies.
• Build relationships with dealer principals and key customers.
• Identify growth opportunities through market and competitive analysis.
• Solve complex business challenges and drive sustainable results.
• Partner with dealers to develop and execute annual business plans focused on retail sales growth, customer acquisition, market penetration, operational excellence, and long-term profitability.
• Analyze market trends, competitive activity, customer needs, and dealer performance to identify strategic opportunities and develop actionable business plans.
• Lead the successful execution of regional commercial initiatives, product launches, and customer-focused growth strategies.
• Collaborate with Marketing, Product Management, Network Development, Aftermarket, Finance, Supply Chain, Digital Solutions, and CNH Capital to deliver an exceptional dealer and customer experience.
• Serve as the voice of the dealer network by providing market intelligence, customer insights, competitive analysis, and recommendations that influence future products, services, and commercial strategies.
• Evaluate complex business situations involving dealer performance, customer relationships, competitive threats, and financial considerations while developing practical, data-driven solutions that deliver sustainable results.
• Drive accountability for retail performance, wholesale execution, inventory management, profitability, customer satisfaction, and overall regional business performance.
• Foster a culture of accountability, collaboration, continuous improvement, and leadership development while developing future commercial leaders.
• Represent CASE Construction Equipment with professionalism and integrity at dealer meetings, customer events, industry associations, and major trade shows.

#LI-EF1

Experience Required

Bachelor's degree in Business, Marketing, Engineering, Construction Management, Agriculture, or a related field is required. MBA or advanced business education is preferred.

Minimum of 10 years of progressive commercial leadership experience within the construction equipment, heavy equipment, industrial equipment, or a comparable dealer-based distribution environment.

Preferred Qualifications

Top Three Core Competencies

• Strategic Business Leadership
  • Develops and executes long-term regional business strategies that align CASE and dealer objectives, anticipate market changes, identify growth opportunities, and deliver sustainable business results.
• Builds trusted partnerships with dealer principals, key customers, and internal stakeholders while influencing, coaching, and collaborating to improve dealer performance, strengthen customer relationships, and drive mutual success throughout the independent dealer network.
• Business Acumen & Problem Solving
  • Applies strong analytical thinking, financial acumen, and sound business judgment to evaluate complex challenges, make informed decisions, and implement practical solutions that improve business performance and create long-term value for CASE and its dealers.

Pay Transparency

The annual salary for this role is USD $153,000.00 - $235,175.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Savings & Retirement benefits
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

Join us at the forefront of precision technology, driverless solutions, electrification, and alternative fuels. Be part of a team that makes a difference with their innovative thinking and inspired creativity.

CNH (NYSE: CNHI) is a global capital goods company specializing in equipment and services for Agriculture and Construction. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, CASE and New Holland Construction Equipment.

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