Marketing Manager

CNH Industrial Group; Racine (WI); Hybrid; USD 137,475,000 - 210,795,000; Full time

Job summary

CNH Industrial Group in Racine, Wisconsin seeks a Marketing Manager to lead brand growth for CASE Construction Equipment and related services. You will drive multi-channel campaigns, manage cross-functional teams, and align brand priorities with business goals.

The role requires 10+ years in brand and integrated marketing, with strong analytical skills and strategic vision. This hybrid position offers opportunities across a global, collaborative team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA is a plus.
• 10+ years of experience in brand marketing or related roles, preferably in B2B or industrial sectors
• 10+ years of experience in integrated marketing and digital strategy

Responsibilities

• Develop and implement integrated marketing strategies that promote CASE Construction Equipment products and services across marketing channels
• Lead cross-functional teams on brand-building initiatives, ensuring alignment with overall business goals
• Support strategic planning and budgeting for marketing initiatives, ensuring resource alignment with brand priorities
• Collaborate with internal teams—including product marketing, network development, finance, sales, and communications
• Track, analyze, and report on performance metrics, using data-driven insights to optimize future marketing efforts
• Manage relationships with agencies and vendors to ensure timely, high-quality execution of marketing projects
• Adapt global strategies to regional market, working closely with the global teams to achieve brand initiatives
• Ensure brand guidelines are upheld across all customer touchpoints, internal communications, and external materials

Skills

Brand marketing

Integrated marketing

Digital strategy

Analytical skills

Leadership

Education

Bachelor’s degree in Marketing/Business

MBA

Job description

Job Location: Racine - Wisconsin - United States

Category: Sales and Marketing

Job Type: Full Time

Working Mode: Hybrid

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The Marketing Manager drives brand growth, elevates market presence, and executes comprehensive marketing initiatives. This role requires an agile marketer who can seamlessly shift between plan coordination and hands‑on execution across any marketing discipline. We are looking for an agile marketer who combines creative thinking with strong analytical skills to manage dealer and agency relationships. This role is pivotal in promoting CASE Construction products, services, and values to diverse customer segments.

Key Responsibilities

• Develop and implement integrated marketing strategies that promote CASE Construction Equipment products and services across marketing channels
• Lead cross‑functional teams on brand‑building initiatives, ensuring alignment with overall business goals.
• Support strategic planning and budgeting for marketing initiatives, ensuring resource alignment with brand priorities
• Collaborate with internal teams—including product marketing, network development, finance, sales, and communications
• Track, analyze, and report on performance metrics, using data‑driven insights to optimize future marketing efforts
• Manage relationships with agencies and vendors to ensure timely, high‑quality execution of marketing projects
• Adapt global strategies to regional market, working closely with the global teams to achieve brand initiatives
• Ensure brand guidelines are upheld across all customer touchpoints, internal communications, and external materials

Experience Required

Bachelor’s degree in Marketing, Communications, Business, or related field; MBA is a plus

10+ years of experience in brand marketing or related roles, preferably in B2B or industrial sectors

10+ years of experience in integrated marketing and digital strategy

#LI-JB1

Preferred Qualifications

Pay Transparency

The annual salary for this role is USD $137,475,000.00 - $210,795,000.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Savings & Retirement benefits
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

Join us at the forefront of precision technology, driverless solutions, electrification, and alternative fuels. Be part of a team that makes a difference with their innovative thinking and inspired creativity.

CNH (NYSE: CNHI) is a global capital goods company specializing in equipment and services for Agriculture and Construction. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, CASE and New Holland Construction Equipment.

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