Senior Brand Copywriter: Shape a Global Voice

Retool; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Retool is seeking a senior copywriter to shape and define the brand voice across products, marketing campaigns, and in-product experiences. You will collaborate with design, marketing, product and engineering teams to ensure consistent, compelling language that resonates with developers, builders and entrepreneurs.

The role emphasizes iteration, research-driven writing, and the ability to translate technical concepts into clear, engaging copy while avoiding jargon.

Qualifications

• 10+ years of copywriting experience in-house or agency settings.
• Strong understanding of brand voice, headline craft, and editorial standards.
• Ability to write for multiple surfaces: web, print, video, product, environments.

Responsibilities

• Partner with design, marketing, product and engineering to craft brand experiences across channels.
• Write copy end-to-end for various touchpoints including web, campaigns, events, and in-product experiences.
• Maintain and expand a flexible voice and tone system for Retool.

Skills

Copywriting

Brand voice development

Cross-functional collaboration

Communication skills

Self-motivated

Project management

Editing

Job description

Retool is seeking a senior copywriter to shape and define the brand voice across products, marketing campaigns, and in-product experiences. You will collaborate with design, marketing, product and engineering teams to ensure consistent, compelling language that resonates with developers, builders and entrepreneurs.

The role emphasizes iteration, research-driven writing, and the ability to translate technical concepts into clear, engaging copy while avoiding jargon.