Developer Copywriter & Brand Voice Architect

EngineersOfAI; San Francisco (CA); Hybrid; USD 120,000 - 200,000; Full time

Job summary

Anthropic is seeking a Copywriter, Developer to shape how our brand speaks to developers and embed authentic, useful language across brand and product content. You will co-create a distinctive voice that developers trust and apply it to launch narratives, campaign work, social, paid, and enterprise communications.

You will partner with Dev Rel, Comms, and Claude Code leadership to drive voice strategy and craft, ensuring accuracy and compelling storytelling for a technically savvy audience.

Qualifications

• 8+ years experience writing for developers or technical audiences.
• Portfolio showing technical and brand writing work.

Responsibilities

• Own the developer-facing voice for Anthropic campaigns across launches, social, and paid.
• Build and codify the developer voice and tone guide with Comms and DevRel.
• Create launch narratives and short-form copy translating technical material into clear writing for developers.
• Lead copy for the developer creative pod in collaboration with design and program management.
• Present work with a clear rationale for voice decisions to stakeholders across Brand, Dev Rel, and Marketing.
• Refine voice, templates, and content based on feedback from technical reviewers.

Skills

Developer writing

Brand voice

Technical storytelling

Cross-functional collaboration

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

As a Copywriter, Developer at Anthropic, you will shape how our brand speaks to developers, an audience that is notoriously allergic to being marketed to and quick to spot anything that doesn't ring true. Developers who stay sharp, curious, and direct AI tools with their own judgment are the ones who will thrive, and your job is to help that idea land authentically rather than arrive as a slogan. You'll co-create a voice that developers recognize as empathetic, direct, and genuinely useful, and you'll bring that voice to every place our brand meets a developer.

In this role, you'll own the brand-led developer writing that sits between Dev Rel's technical content and pure marketing: launch narratives, campaign work, social, paid, event materials, and developer work that shows up in enterprise contexts. You'll partner closely with Dev Rel as an embedded extension of their team, co-own the developer voice and tone guide with Comms, work with Claude Code and developer marketing leadership on strategic initiatives, and sit within a developer creative pod alongside a brand designer and program manager, with our Head of Copy and Content as your craft lead.

Responsibilities

• Own the developer-facing expression of brand campaigns, starting with Keep Thinking, translating brand-level ideas into writing that works across launches, social, and paid
• Build the developer voice and tone guide in partnership with Comms and Dev Rel, then turn it into the templates and examples the creative team uses for developer work
• Own the brand-led developer assets that sit between technical content and marketing, from event and campaign materials to developer writing in enterprise contexts
• Partner daily with Dev Rel as an embedded extension of their team, complementing the technical content they own rather than duplicating it
• Develop launch narratives and short-form copy that adapt expert, technical material into sharp, accurate writing developers trust
• Lead copy for the developer creative pod, working side by side with brand design and program management to ship integrated work
• Partner with Claude Code leadership and developer marketing leadership on strategic initiatives that shape how we show up for developers
• Present work and a clear rationale for voice and craft decisions to stakeholders across Brand, Dev Rel, Comms, and marketing
• Manage feedback from technical reviewers and Comms so that what ships is both accurate and within what we can say externally
• Track how developer-facing work lands and use what you learn to sharpen the voice, the templates, and the work itself

You may be a good fit if you

• Have 8+ years experience writing for developers or technical audiences, and a portfolio that shows both technical and brand work
• Have shipped work that developers actually shared, whether in-house at a developer tools or infrastructure company or at an agency serving those clients
• Have a strong, specific point of view on how brands should talk to developers, and can articulate it with examples
• Can read a changelog or a docs page and explain why a developer would or wouldn't trust it
• Are skilled at adapting expert material into sharp short-form copy and launch narratives without losing accuracy
• Work fluidly across the full range from technical content to pure brand writing
• Already use Claude or other AI models in your own writing practice and can talk concretely about how
• Enjoy embedding with technical teams and treating engineers and Dev Rel as creative partners, not just reviewers
• Are comfortable co-owning standards with other teams and knowing where your lane ends and theirs begins
• Are excited about Anthropic's mission to develop AI that is safe and beneficial

Strong candidates may also have

• Experience working directly alongside a Dev Rel or engineering team rather than through a brief
• Built or contributed to a voice and