Brand Copy Lead: Shape an AI-Driven Brand Voice

King River Capital Group; Foster City (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Salary & equity

401(k) match

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability coverage

Parental leave

Flexible PTO

Commuter benefits

Wellness stipend

In-office setup

Team gatherings

Job summary

Replit is seeking a Brand Copy Lead to shape how the brand communicates across campaigns, products, and platforms from its Foster City office. You will craft a voice that is clear, connected, and culturally resonant, leading high-impact copy across launches and activations.

You will collaborate with design, marketing, product, and external partners to bring the Replit narrative to life, defining editorial standards and evolving the brand language as we scale globally.

Qualifications

• 6+ years of brand writing or copywriting experience at leading agencies, technology companies, or in-house teams.
• A portfolio that demonstrates conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets.
• Mastery of language, storytelling, and voice, with a proven eye for detail and craft.
• Experience collaborating with cross-functional teams at the intersection of marketing, product, and design.
• Ability to drive work from concept to final execution in fast-paced, iterative environments.

Responsibilities

• Define and evolve Replit’s brand voice, tone, and narrative across all communications.
• Lead copywriting for high-profile product launches, campaigns, events, and cultural activations.
• Write and adapt marketing assets across channels — web, social, email, paid media, video scripts, event copy, and more.
• Create scalable editorial guidelines and frameworks that empower teams across the company to write with excellence.
• Collaborate with designers, marketers, strategists, and agency partners.
• Elevate the quality of writing across every touchpoint, advocating for clarity, creativity, and brand-led thinking.
• Explore new creative formats and cultural opportunities that push the Replit story forward.

Skills

6+ years brand writing

Portfolio of copywriting

Storytelling & voice

Cross-functional collaboration

Concept to execution

Job description

Replit is seeking a Brand Copy Lead to shape how the brand communicates across campaigns, products, and platforms from its Foster City office. You will craft a voice that is clear, connected, and culturally resonant, leading high-impact copy across launches and activations.

You will collaborate with design, marketing, product, and external partners to bring the Replit narrative to life, defining editorial standards and evolving the brand language as we scale globally.