Senior Brand Campaigns Manager

Carhartt, Inc.; Dearborn (MI); Hybrid; USD 90,000 - 125,000; Full time

Job summary

Carhartt, Inc. is seeking a Brand Manager II in Dearborn, Michigan, to lead cross-functional, consumer-led brand storytelling that aligns with corporate goals and drives growth across channels.

The role requires 8+ years in brand marketing, strong collaboration and communication, and the ability to manage multiple campaigns with external agencies and internal teams in a fast-paced environment.

Qualifications

• 8+ years of relevant brand marketing experience.
• Able to effectively influence others to deliver desired results.
• Excellent interpersonal, communication and organizational skills with demonstrated ability to prioritize workload and attention to detail.
• Able to pivot between seasonal and day-to-day management for various projects simultaneously.

Responsibilities

• Support the execution of content in support of brand campaigns, & partnerships-along with content maps, producing cohesive full-funnel journeys to impact business unit revenue plans and consumer awareness with targeted outbound media efforts.
• In partnership with PBS (product, brand, and strategy) and the business units, lead integrated content strategy and experience with our agency partners to ensure the Carhartt brand is meaningful across all consumer channels, segments and touchpoints, ensuring the long-term success of the brand.
• Serve as a cross-functional team member to own the brand campaigns and efforts through coordination, planning and activation of brand campaigns across the business
• Lead the use of data and insights to drive critical findings into the work marketing does to build the brand and supports the stories
• Own day-to-day brand initiatives with the planning, execution, and tracking of marketing programs across a fully integrated campaign, including but not limited to (paid media, PR, web, in-store, social media, event, content creation, etc.)
• Oversee day-to-day projects and manage timing with internal and external agencies, creative, and integrated marketing teams, coordinates schedules with external vendors and internal team members to drive projects to completion
• Lead Brand Production needs, ensuring planning, product placement, and key logistics are adhered to drive seamless production deliverables to meet brand campaign timelines. Partner on production process, manage deliverables, and drive clear communication across the teams to ensure the campaign is being executed with excellence.
• Write creative briefs to provide business requirements for projects to support brand campaigns, ensuring the timeliness of projects
• Help manage relationships with external agencies and vendors to ensure high-quality and timely execution of marketing programs
• Manage the tracking of contracts and billing, including processing invoice payments
• Stay updated with latest marketing trends and competitor activities
• Represent the brand and consumer voices in support of key milestones throughout the Go-to-Market process.
• Lead support of brand programs with Product and legal teams to drive consistency with brand risk, naming/ trademark rights, and logo rights.
• Own the Socialization of Brand Campaign Programs to PBS (Product, Brand & Strategy), BU’s, Key Leaders in the form of a presentation.
• Lead brand campaign recaps with our agency partners in a timely manner to identify key learnings and opportunities and report out on KPIs and measures that the campaign tracks.

Skills

Brand marketing

Influence others

Interpersonal communication

Organizational skills

Team management

Attention to detail

Education

Bachelor's degree in marketing

Tools

PowerPoint

Keynote

Job description

Carhartt, Inc. is seeking a Brand Manager II in Dearborn, Michigan, to lead cross-functional, consumer-led brand storytelling that aligns with corporate goals and drives growth across channels.

The role requires 8+ years in brand marketing, strong collaboration and communication, and the ability to manage multiple campaigns with external agencies and internal teams in a fast-paced environment.