Hybrid Brand Marketing Lead - Men's Apparel

Carhartt, Inc.; Dearborn (MI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Carhartt, Inc. seeks a Brand Marketing Manager for Men’s products in Dearborn, hybrid work. You will lead consumer-led product storytelling, integrate Product, Brand, and Strategy inputs, and deliver campaigns across GTM milestones to grow the Men’s line.

The role focuses on aligning product briefs, creative assets, and marketplace activation while collaborating with design, merchandising, and strategy teams to strengthen the brand’s market presence.

Qualifications

• 6 or more years of relevant brand/product marketing experience.
• Apparel/Retail brand experience is required.
• Ability to influence cross-functionally with strong communication.

Responsibilities

• Represent the voice of the brand across GTM product programs.
• Partner with Design and Product Merchandising for aligned product solutions.
• Interpret analytics into actionable marketing communications and storytelling.
• Plan and track marketing programs across paid media, PR, web, in-store, social, events.

Skills

Brand marketing

Product marketing

Cross-functional leadership

Storytelling

PowerPoint/Keynote

Education

Bachelor’s degree in marketing

Job description

Carhartt, Inc. seeks a Brand Marketing Manager for Men’s products in Dearborn, hybrid work. You will lead consumer-led product storytelling, integrate Product, Brand, and Strategy inputs, and deliver campaigns across GTM milestones to grow the Men’s line.

The role focuses on aligning product briefs, creative assets, and marketplace activation while collaborating with design, merchandising, and strategy teams to strengthen the brand’s market presence.