Senior Manager, Consumer Insights & Transformation

Mars Incorporated; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Job summary

Mars Incorporated in Chicago seeks a Senior Manager, Consumer Insights - Transformation to lead consumer-led change across our Confectionery and Snacking portfolio. This strategic role focuses mostly on large-scale transformation opportunities shaping how we build our brands, categories and experiences for consumers.

You will influence senior stakeholders, develop learning agendas, and translate insights into strategic choices with measurable business impact, while guiding cross-functional teams

Qualifications

• Bachelor's degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or related field.
• 8+ years of experience in Consumer Insights, Brand Insights, Market Research, Strategy, Marketing or related discipline, preferably within CPG/FMCG.
• Demonstrated success influencing significant business decisions and/or leading complex, cross-functional transformations.
• Experience with packaging, portfolio strategy, category transformation, innovation or consumer experience transformation.
• Strong Brand Insights experience with demonstrated ability to connect consumer understanding to brand strategy and growth.

Responsibilities

• Drive & Deliver Consumer-Led Transformation Programs: Serve as the Insights lead for complex, multi-year transformation programs with significant business impact.
• Develop and execute consumer learning agendas that guide transformation from diagnosis through strategy, design, development, testing and implementation.
• Ensure the consumer perspective is a critical driver of major portfolio, category and business transformation decisions.
• Create clarity and strategic direction in complex, ambiguous transformation environments, enabling leaders to make confident choices about where and how to grow.
• Shape transformation strategies that result in meaningful changes to the portfolio, consumer experience, packaging, innovation, brands and/or ways of working.
• Shape & Influence Portfolio, Category & Brand Growth: Identify emerging consumer needs, tensions and cultural shifts that can unlock new sources of growth.
• Bring a strong Brand Insights perspective to cross-category priorities, ensuring consumer understanding leads to stronger brand strategy, positioning, innovation and communication decisions.
• Build Organizational Capability

Skills

Consumer Insights

Brand Insights

Market Research

Strategy

Cross-functional leadership

Stakeholder influence

Storytelling

Education

Bachelor's degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or a related field

Job description

Mars Incorporated in Chicago seeks a Senior Manager, Consumer Insights - Transformation to lead consumer-led change across our Confectionery and Snacking portfolio. This strategic role focuses mostly on large-scale transformation opportunities shaping how we build our brands, categories and experiences for consumers.

You will influence senior stakeholders, develop learning agendas, and translate insights into strategic choices with measurable business impact, while guiding cross-functional teams