Senior Brand Ads PM, Cross-Surface Campaigns

Roku; Boston (MA); On-site; USD 178,000 - 218,000; Full time

Benefits offered by this job

Health insurance

Retirement plan (401(k)/pension)

Wellbeing resources

Job summary

Roku seeks aSenior Product Manager for brand advertising to own the products behind cross‑surface campaigns across in‑stream video and native ads. You will define models to optimize toward lift, and integrate brand lift polls and third‑party measurement.

Collaboration with data science, engineering, and the performance product team is essential. The role emphasizes delivering campaigns that demonstrate impact through reach, awareness, recall and lift, with a focus on cross‑surface consistency

Qualifications

• 5+ years of product management experience.
• Experience with brand or upper‑funnel measurement, such as brand lift, reach and frequency.
• Experience building ad products that combine targeting, measurement and optimization.
• Familiarity with third‑party measurement partners and how agencies evaluate brand campaigns.
• Background in digital advertising, media, marketplaces or data platforms; connected TV or premium video experience preferred.

Responsibilities

• Own the roadmap for brand outcome products across in‑stream video and native ads.
• Define cross‑surface campaign planning, pacing and frequency capping.
• Collaborate with data science and engineering to build optimization models.
• Incorporate brand lift polls, holdouts and third‑party measurement into campaigns.
• Work with sales, research and operations to clarify product specs and delivery.

Skills

Product management

Brand advertising

Ad products

ML model awareness

Cross‑surface campaigns

Job description

Roku seeks aSenior Product Manager for brand advertising to own the products behind cross‑surface campaigns across in‑stream video and native ads. You will define models to optimize toward lift, and integrate brand lift polls and third‑party measurement.

Collaboration with data science, engineering, and the performance product team is essential. The role emphasizes delivering campaigns that demonstrate impact through reach, awareness, recall and lift, with a focus on cross‑surface consistency