Hybrid Ad Marketing Strategist for B2B Growth

Roku; New York (NY); Hybrid; USD 110,000 - 131,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking an Ad Marketing Manager in New York to build ambitious marketing strategies and compelling narratives that drive revenue growth across multiple industries. You will partner with Sales, Research, and Product to translate data into bold storylines and high-impact programs.

The role emphasizes planning, events, and cross-functional collaboration, with a hybrid in-office and remote work approach. Compensation reflects market norms and location, with health benefits and equity awards.

Qualifications

• 3+ years of experience in B2B marketing and media.
• Strategic thinker who can scale ideas and tell compelling stories backed by data.
• Strong project management with the ability to juggle timelines and stakeholders.
• Executive presence and comfort collaborating across Sales, Product, Data, and Events.
• Exceptional communication and storytelling skills—making complex concepts simple.
• No job is too big or too small—long-term thinker, proactive doer.
• Solutions-oriented mindset and adaptability to changing needs.
• College degree or equivalent.

Responsibilities

• Strategy & storytelling: Build ambitious marketing strategies and sales narratives across industries.
• Thought leadership: Identify opportunities and position Roku as a leader with bold ideas.
• Planning and events: Lead annual marketing planning and presence at events.
• Sales partnership: Advise Sales with materials, research, and enablement support.
• Campaign execution: Drive integrated campaigns across LinkedIn and industry channels.
• Customer advocacy: Highlight client success stories through case studies and programs.

Skills

B2B marketing

Storytelling

Project management

Executive presence

Communication

Adaptability

Education

Bachelor's degree or equivalent

Job description

Roku is seeking an Ad Marketing Manager in New York to build ambitious marketing strategies and compelling narratives that drive revenue growth across multiple industries. You will partner with Sales, Research, and Product to translate data into bold storylines and high-impact programs.

The role emphasizes planning, events, and cross-functional collaboration, with a hybrid in-office and remote work approach. Compensation reflects market norms and location, with health benefits and equity awards.