Senior Brand Ads Product Manager - Cross-Surface (CTV)

Roku; San Jose (CA); On-site; USD 167,000 - 308,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a senior product manager to own brand advertising products across in-stream video and native ads. You will define the cross-surface campaign experience, build models for lift and reach, and work closely with data science and engineering to prove brand impact with holdouts and third-party measurement.

You will collaborate across teams to ensure the measurement framework supports both brand and performance goals, balancing inventory, pricing and user experience across Roku’s ad

Qualifications

• Experience with brand or upper-funnel measurement such as brand lift or reach/frequency.
• Experience building ad products that combine targeting, measurement and optimization.
• Track record shipping products in ambiguous areas with measurable results.

Responsibilities

• Brand outcome products: Own the roadmap for ads impressions across video and native, optimizing toward reach, awareness, recall and lift.
• Cross-surface campaigns: define how one campaign plans, paces, and caps frequency across video and native.
• Optimization models: collaborate with data science/engineering to build models for incremental reach, lift and relevance.
• Brand lift and incrementality: integrate holdouts and brand lift polls into campaigns by default.
• Third-party measurement: own Roku data integration with panel-based measurement and models.
• Brand and performance: align with the performance video team to connect brand exposure to later conversions.
• Work across teams: coordinate with engineering, data science, sales, research for clear product definitions.

Skills

Brand advertising

Product management

Cross-functional collaboration

Data & ML models

Job description

Roku is seeking a senior product manager to own brand advertising products across in-stream video and native ads. You will define the cross-surface campaign experience, build models for lift and reach, and work closely with data science and engineering to prove brand impact with holdouts and third-party measurement.

You will collaborate across teams to ensure the measurement framework supports both brand and performance goals, balancing inventory, pricing and user experience across Roku’s ad