Brand & Measurement Ads Product Lead

Roku, Inc.; San Jose (CA); Hybrid; USD 167.000 - 308.000; Vollzeit

Benefits dieser Stelle

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Zusammenfassung

Roku, Inc. is seeking a senior product manager to own and grow the brand advertising portfolio across in-stream video and native formats. You will design cross-surface campaigns, build optimization models, and integrate brand lift and third-party measurements to prove impact.

You will collaborate with data science, engineering, and the performance video team to align brand and performance goals, balancing reach, recall and lift while delivering measurable results for advertisers.

Qualifikationen

• 5+ years of product management experience, including complex or platform-scale products.
• Experience with brand or upper-funnel measurement, such as brand lift, reach and frequency, incrementality testing, marketing mix modeling or attention metrics, and ability to read a lift study.
• Experience building ad products that combine targeting, measurement and optimization, and a working understanding of how ML models are trained and evaluated.
• Experience with ad products on more than one surface or format, such as video, native, display or feeds.
• A background in digital advertising, media, marketplaces or data platforms; connected TV or premium video experience preferred.
• Familiarity with third-party measurement partners and how agencies evaluate brand campaigns.
• A record of shipping products in ambiguous areas and showing the results in numbers.

Aufgaben

• Brand outcome products: Own the roadmap for products that let advertisers buy impressions across in-stream video and native and optimize toward unique reach, awareness, recall, consideration, and brand lift.
• Cross-surface campaigns: Define how one campaign plans, paces, and caps frequency across video and native, including deduplicated reach and shared creative, and how advertisers see the results in one report.
• Optimization models: Work with data science and engineering to define models for incremental reach, predicted lift, relevance and frequency, and build them into delivery, pacing, creative selection and bidding.
• Brand lift and incrementality: Build holdouts and brand lift polls into campaigns by default, including experimental design and sample sizing.
• Third-party measurement: Own how Roku data works with third-party measurement partners, panel-based currency and marketing mix models, so advertisers can check our results with their own tools.
• Brand and performance: Work with the performance video product team so advertisers can see how brand exposure affects later conversions, and so budgets can move between brand and performance based on results.
• Working across teams: Work with engineering, data science, sales, research, and operations, and make the products clear enough that sales and advertisers can explain them.

Kenntnisse

Product management

Brand measurement

Ad products

Multi-surface ads

Digital advertising

ML basics

Third-party measurement

Shipping products

Jobbeschreibung

Roku, Inc. is seeking a senior product manager to own and grow the brand advertising portfolio across in-stream video and native formats. You will design cross-surface campaigns, build optimization models, and integrate brand lift and third-party measurements to prove impact.

You will collaborate with data science, engineering, and the performance video team to align brand and performance goals, balancing reach, recall and lift while delivering measurable results for advertisers.