Senior Brand Ads Product Manager — Cross‑Surface Growth

Roku; Santa Monica (CA); On-site; USD 167,000 - 308,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a senior product leader to own the brand outcomes across in-stream video and native ads. You will drive the roadmap for cross-surface campaigns, build optimization models, and integrate brand lift with third-party measurement.

This role collaborates with data science, engineering, sales, and operations to deliver measurable impact on reach and recall. Based in California, the role influences Roku's advertising platform strategy and reports to the Ads Product team.

Qualifications

• 5+ years of product management experience, including complex or platform-scale products.
• Experience with brand or upper-funnel measurement, such as brand lift, reach and frequency.
• Background in digital advertising, media, marketplaces or data platforms; connected TV or premium video preferred.
• Experience building ad products that combine targeting, measurement and optimization.
• Familiarity with third-party measurement partners and how agencies evaluate brand campaigns.

Responsibilities

• Own the roadmap for brand outcome products across in-stream video and native ads.
• Define cross-surface campaigns across Roku inventory and reporting.
• Develop optimization models for incremental reach, lift and relevance.
• Build holdouts and brand lift polls into campaigns and design experiments.
• Collaborate with engineering, data science, sales, and operations to ship clear products.

Skills

Product management

Cross-functional collaboration

Analytics

Experimentation

Tools

SQL

Python

Data tools

Job description

Roku is seeking a senior product leader to own the brand outcomes across in-stream video and native ads. You will drive the roadmap for cross-surface campaigns, build optimization models, and integrate brand lift with third-party measurement.

This role collaborates with data science, engineering, sales, and operations to deliver measurable impact on reach and recall. Based in California, the role influences Roku's advertising platform strategy and reports to the Ads Product team.