Senior Product Manager, Programmatic Ad Exchange (RTB)

Roku, Inc.; New York (NY); Hybrid; USD 119,000 - 265,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku, Inc. in New York is seeking a Senior Product Manager to own end-to-end onboarding of publisher partners into Roku's ad ecosystem.

You will standardize integrations, enrich inbound ad requests with signals, and collaborate with engineering, data science, sales, and partnerships to scale a real-time programmatic exchange. The role focuses on pricing, routing, and supply-demand elasticity across inventory segments, with responsibility for metrics, partner roadmaps, and privacy controls.

Qualifications

• 4+ years of product management experience, with at least 2 years in an RTB-enabled ad technology company.
• Experience working at a CTV publisher or CTV platform in publisher integrations.
• Technical educational background.
• Understanding of RTB and exchange dynamics.
• Advertising DNA: knowledge of advertiser and agency dynamics with DSPs/SSPs.
• Statistics and data analysis skills.
• Strong cross-functional collaboration with engineering, data science, sales, partnerships, and executives.
• Strong communication and strategic thinking.

Responsibilities

• Partner with publisher teams to bring inventory into Roku's ecosystem.
• Shape ad innovations such as interactive ads, pause ads, and native formats.
• Analyze publisher signals and enhance signals through partnerships.
• Build metrics to communicate partner success and outcomes.
• Develop a long-term partner roadmap aligned with company objectives.
• Collaborate to improve how the exchange handles and optimizes impressions.
• Enhance privacy-safe controls related to consent and privacy signals.
• Own experimentation for pricing and routing with measurable impact.
• Forecast supply-demand elasticity by inventory segment.
• Stay current on programmatic and CTV ecosystem shifts and adapt algorithms.
• Work with industry groups like IAB Tech Lab to understand partner operations.
• Define product requirements, user stories, and acceptance criteria.
• Collaborate with engineering to balance feasibility and impact.
• Analyze feature performance to inform improvements.
• Communicate strategy and progress to leadership.

Skills

Product management

RTB / programmatic

CTV / ad tech

Cross-functional leadership

Education

Technical degree

Job description

Roku, Inc. in New York is seeking a Senior Product Manager to own end-to-end onboarding of publisher partners into Roku's ad ecosystem.

You will standardize integrations, enrich inbound ad requests with signals, and collaborate with engineering, data science, sales, and partnerships to scale a real-time programmatic exchange. The role focuses on pricing, routing, and supply-demand elasticity across inventory segments, with responsibility for metrics, partner roadmaps, and privacy controls.