Senior Brand Activation Lead: Social, Creators & Experiences

Prelude Growth; Minneapolis (MN); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid time off

Parental leave

Discretionary Time Off

Diversity and inclusion programs

Job summary

So Good Brand Inc. in Minneapolis is seeking a Senior Manager, Brand Activation to translate our brand vision into social-first programs.

You will lead social, creator partnerships, experiential initiatives, and community building, shaping programs that drive awareness and connection with consumers. Reporting to the Marketing Director, you will mentor a team, collaborate with Brand and Creative, and align activations with strategy while measuring impact and iterating based on performance.

Qualifications

• 5+ years of experience in brand activation, integrated marketing, social, influencer/creator, or related fields.
• Track record of building modern, social-first consumer brands with attention, engagement, and relevance.
• Strong understanding of social platforms, creators, trends, communities, and conversations.
• Experience coordinating across social, creators, partnerships, experiential, and community.
• Experience turning strategy into clear plans and leading work from idea through execution.
• Experience managing people, agencies, and external partners.

Responsibilities

• Lead brand activation programs across social, creators, partnerships, experiential, and community.
• Turn strategy into plans and experiences that build awareness and engagement.
• Build and grow the brand’s community and conversations.
• Collaborate with internal teams and external partners to execute initiatives.
• Develop and guide your team, provide feedback and accountability.
• Coordinate with agencies and creators to deliver high-impact work.
• Measure outcomes and iterate based on performance and feedback.

Skills

Brand activation

Social media

Influencer/creator marketing

Partnerships

Team leadership

Strategic planning

Creative judgment

Education

Bachelor’s degree in Marketing, Communications, or Business

Job description

So Good Brand Inc. in Minneapolis is seeking a Senior Manager, Brand Activation to translate our brand vision into social-first programs.

You will lead social, creator partnerships, experiential initiatives, and community building, shaping programs that drive awareness and connection with consumers. Reporting to the Marketing Director, you will mentor a team, collaborate with Brand and Creative, and align activations with strategy while measuring impact and iterating based on performance.