Senior Brand Partnerships Lead - Remote Activations

Group O, Inc.; Milan (IL); On-site; USD 140,000 - 180,000; Full time

Job summary

Group O is seeking a Sr. Lead Brand Marketing Partnership to lead a dynamic team activating the brand through live events and marketing initiatives.

You will set strategic vision for partnership activations, collaborating with internal teams to drive cohesive and results-oriented campaigns. This role emphasizes leadership, sponsorship development, end-to-end activation programs, and a strong focus on measurement, ROI, and cross-functional collaboration with analytics, brand, creative, social

Qualifications

• College degree or equivalent experience.
• 7-10 years of proven experience in partnership management or marketing.
• Strong leadership and stakeholder management skills.

Responsibilities

• Strategic Vision & Leadership: Establish and communicate the strategic direction for partnership activation, ensuring alignment with overall business objectives and customer communication plans across various departments.
• Sponsorship & Partnership Development: Identify and drive large-scale sponsorship opportunities that enhance brand visibility and engagement.
• End-to-End Activation Programs: Lead the development of comprehensive activation programs in collaboration with business, brand, creative, social media, and experiential teams to achieve targeted objectives.
• Brand Investment Vision Evolution: Work with internal teams and external agencies to refine B2C and B2B strategies, balancing long-term business success with immediate goals.
• Programmer Content and Third-Party Partner Relationship Activation: Manage and activate relationships across various content and third-party partners to enhance brand presence.
• Earned Media: Collaborate with external communications teams to drive earned media. Increase awareness through third-party partnerships to drive incremental reach beyond DIRECTV consumer and media targets.
• Customer Acquisition Strategy: Drive initiatives aimed at increasing customer acquisition and reducing churn, leveraging growth strategies.
• Market Plan Alignment: Define and ensure alignment with marketing teams for a comprehensive go-to-market strategy that leverages partnerships as an extension of their sales channel.
• Cross-Functional Collaboration: Work closely with advanced analytics and insights teams to analyze performance metrics, monitor partnership investments, and identify areas for improvement.
• Team Leadership & Development: Coach and mentor your team to deliver exceptional performance, fostering a culture of innovation and excellence.
• Budget Management: Oversee activations to ensure they remain within budget and align with strategic goals, maximizing the effectiveness of partnership investments.
• Performance Analysis & Reporting: Present updates on key partner activations to senior leadership, highlighting insights and recommendations to inform strategy and execution. Inclusive of robust measurement plans to demonstrate the return on investment (ROI) of partnership initiatives, ensuring that goals are met and exceeded.

Skills

Leadership

Strategic thinking

Analytics

Communication

Stakeholder management

Education

College degree or equivalent experience

Job description

Group O is seeking a Sr. Lead Brand Marketing Partnership to lead a dynamic team activating the brand through live events and marketing initiatives.

You will set strategic vision for partnership activations, collaborating with internal teams to drive cohesive and results-oriented campaigns. This role emphasizes leadership, sponsorship development, end-to-end activation programs, and a strong focus on measurement, ROI, and cross-functional collaboration with analytics, brand, creative, social