Senior Brand Activation Lead | Social & Experiential

Lever, Inc.; Minneapolis (MN); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

FSA contribution

Discretionary time off

Paid caregiver leave

Job summary

So Good Brand Inc. in Minnesota is seeking a Senior Manager, Brand Activation to help build a brand people don’t just buy, but genuinely want to be part of.

Reporting to the Director of Marketing, you’ll lead social, creators, partnerships, experiential, community, and other programs, turning brand strategy into strong, executable plans with internal teams and external partners. You’ll set direction for a modern, social-first brand, raise the bar, and drive growth as So Good Brand Inc.

Qualifications

• 5+ years of experience in brand activation, integrated marketing, social, influencer/creator, community or related fields.
• Track record building modern, social-first consumer brands with attention, conversation and engagement.
• Significant experience across multiple areas (social, influencer/creator, partnerships, experiential, community).
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

Responsibilities

• Build brand programs across social, creators, influencers, partnerships, experiential and community initiatives.
• Turn strategy into executable plans and experiences across channels and partners.
• Lead and develop the team, set priorities, provide feedback, and ensure accountability.
• Align work across areas you lead to create cohesive, multi-channel campaigns.
• Measure performance, learn from outcomes, and optimize future initiatives

Skills

Brand activation

Social-first marketing

Leadership

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

So Good Brand Inc. in Minnesota is seeking a Senior Manager, Brand Activation to help build a brand people don’t just buy, but genuinely want to be part of.

Reporting to the Director of Marketing, you’ll lead social, creators, partnerships, experiential, community, and other programs, turning brand strategy into strong, executable plans with internal teams and external partners. You’ll set direction for a modern, social-first brand, raise the bar, and drive growth as So Good Brand Inc.