Sr. Manager, Brand Marketing

interstate; Dallas (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Interstate Batteries in Dallas, TX is seeking a Senior Manager, Brand Marketing to lead brand strategy development, planning, and multi-channel campaigns from concept to execution. You will guardian the IB brand, ensure alignment with mission, and drive growth across key audiences.

The role leads 3-5 direct reports, partners with insights and agencies, and manages annual budget cycles to deliver integrated marketing programs, including partnerships with high-profile partners.

Qualifications

• 5+ years of marketing experience with emphasis on branding.
• Experience in consumer-packaged goods or retail a plus.
• Strong leadership and people management skills.
• Excellent communication and cross-functional collaboration.
• Ability to analyze data and translate insights into brand strategy.
• Willingness to travel up to 25%.

Responsibilities

• Guard the brand and ensure initiatives align with mission, purpose and values.
• Lead brand strategy development and annual strategic plan.
• Drive integrated media strategy and agency partner collaboration.
• Develop and lead 3-5 direct reports and performance management.
• Manage budgets and annual planning with leadership.
• Execute integrated marketing programs (e.g., partnerships).
• Collaborate with insights to refine programs and platforms.
• Provide updates and measure outcomes to leadership.
• Assemble cross-functional teams to meet objectives.
• Monitor contracts and coordinate with agencies.

Skills

Brand leadership

Strategic thinking

Analytics & insights

Cross-functional collaboration

Team management

Communication

Project management

Brand equity

Education

Bachelor's Degree

MBA preferred

Job description

Our mission is to be a trusted workplace for team members to be their whole selves at work. A company that people love and positively impacts the lives of all whom we touch.

be your best self

At Interstate Batteries, you have the chance to be excellent at work and excellent at life. We know that professional success depends on personal wellbeing. That's why we want to enrich your life with the tools and services you need to succeed in every area of your life. Join us!

Purpose

The Senior Manager, Brand Marketing, is the key brand management lead for Interstate Batteries (IB) and is responsible for leading brand strategy development, driving our brand planning process, and media campaigns from creative development through to execution.

Responsibilities

• Branding : Acts as a guardian of the IB brand, ensuring that all initiatives support IB's mission, purpose and values and builds equity for the brand. Relies on consumer insights and analytics to ensure IB is establishing and maintaining appropriate relationships with current and untapped audiences. Quantifies IB's on-going Brand Equity and manages the roadmap for activating an evolved brand positioning for long-term growth. Supports the development of brand guidelines for use throughout the organization, ensuring their application in all aspects of the business.
• Strategy Development & Integration: Partnering with the insights/analytics team and agency partners, leads brand strategy development/annual strategic plan, identifies opportunities and problems to solve for the master brand and key business units. Drives integration among all internal and external key stakeholders/agency partners.
• Media : Implement an integrated media strategy that delivers effectiveness and efficiencies while reaching all key target audiences. Ensure agency partner integration regarding all brand building opportunities.
• Talent management & development . Responsible for leading 3-5 direct reports leveraging the IBs performance management process.
• Budget management . Partnering with the VP of Marketing and agency partners, lead annual strategic planning process around master brand strategy.
• Builds and executes integrated marketing programs (e.g. programing around our partnership with Joe Gibbs Racing).
• Partnering with Insights, analyzes data and conducts research when needed to help support and refine brand programs and platforms.
• Collaborates cross functionally, internally and externally to bring marketing and media programs to life.
• Consults on all forms of brand communication both inter and intra departmentally.
• Serves as a contact for internal and external agencies partners and monitors contract activities of the agencies, or individuals.
• Prepares and provides summaries, wrap-ups, and measurement/analysis reports to Interstate Batteries marketing leadership team on brand programs and platforms as directed.
• Assembles appropriate, cross-functional project teams to meet or exceed deadlines and project objectives. Provide regular, strategic project updates to VP of Marketing, Marketing Leadership and measure initiative outcomes vs. objectives
• Manages marketing budget and ensures all projects are performed on budget and within deadlines.

Qualifications

• 5+ years of marketing experience with 3+ concentrated in Branding Management; brand management in CPG or retail a plus
• Strong leadership skills: ability to influence senior leaders across the enterprise while managing activities of individual team members towards goals
• Strong people management/direct report experience.
• Strong analytical skills: ability to link data to insights to strategies to develop a plan
• Innovative mindset: strong creative problems solver
• Ability to navigate complex challenges while establishing and attaining high standards for self and team
• Excellent communication skills: strong consensus across a matrix organization and demonstrate the ability to send and receive information clearly and concisely
• Strong teamwork skills: possess exceptional group facilitation skills
• Strong planning/organizing skills: capable of managing major projects simultaneously
• Experience leading and facilitating teams and project efforts
• Bachelor's Degree, MBA preferred
• Office environment.
• Travel up to 25%

Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hi