B2B Brand Activation Leader

Interstate All Battery Center; Dallas (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Career development opportunities

Competitive pay and bonus structure

Job summary

Interstate Batteries seeks a Manager, Brand Activation & Engagement to drive B2B marketing plans and campaigns. You will lead a cross-functional team to develop a yearly calendar, align strategies with Sales Effectiveness, Distributor Ops, Product and Brand teams, and execute integrated marketing programs that boost dealer retention and sales.

You will manage a rewards platform, partner on sponsorships and trade shows, and track KPIs to optimize ROI, ensuring timely, data-driven decisions in a

Qualifications

• Bachelor’s degree in Business or Marketing is required; MBA preferred.
• Strong strategic thinking and cross-functional collaboration capabilities.
• Advanced analytical skills with ability to translate insights into actions.

Responsibilities

• Lead development of a yearly cross-functional calendar with thematic focus.
• Collaborate with Sales Effectiveness, Distributor Operations, Product and Brand teams to grow Dealers.
• Strategize and manage a rewards platform for Dealer retention and growth.
• Oversee integrated marketing campaigns across digital video, print, POP, email, and incentives.
• Inspire in-house agencies and cross-functional teams with strong briefs and project leadership.
• Partner with Sponsorship and Product teams to support events and sales collateral.
• Monitor KPIs and ROI, running test-and-learn optimizations for future programs.

Skills

Strategic thinking

Influencing

Analytical skills

People management

Project management

Verbal communication

Written communication

Education

Bachelor’s degree

MBA preferred

Job description

Interstate Batteries seeks a Manager, Brand Activation & Engagement to drive B2B marketing plans and campaigns. You will lead a cross-functional team to develop a yearly calendar, align strategies with Sales Effectiveness, Distributor Ops, Product and Brand teams, and execute integrated marketing programs that boost dealer retention and sales.

You will manage a rewards platform, partner on sponsorships and trade shows, and track KPIs to optimize ROI, ensuring timely, data-driven decisions in a