Brand Activation & Content Strategy Lead

CSL; United States; Remote; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

CSL Plasma seeks an Associate Director of Brand Activation & Content to define and activate the CSL Plasma brand across the donor journey. This role leads enterprise content, branding and go-to-market strategies to strengthen donor acquisition and retention, while ensuring consistent experiences across paid, owned, earned media and in-center touchpoints.

The role manages social communications strategy, translates insights into opportunities across channels, and partners with the creative agency

Qualifikationen

• Bachelor’s degree in Marketing, Business, Communications or a related field required; advanced degree preferred.
• 10+ years of progressive experience in brand marketing, content, advertising, social media, or omnichannel activation.

Aufgaben

• Brand, Content & Go-to-Market Strategy: Own the strategic direction for the brand and its activation across the donor journey.
• Social Communications & Presence: Lead organic social strategy, channel roles, calendars, governance and agency partners.
• Consumer Insights & Experience Innovation: Translate consumer, prospect and donor insights into creative opportunities and channel experiences.
• Creative Agency Leadership: Lead the creative agency relationship, scopes of work, briefs, evaluation and budgets.
• In-Center Brand & Message Experience: Co-lead branding and messaging in center environments.
• Brand Governance, Content Operations & Asset Management: Maintain brand guidelines, templates and DAM.

Kenntnisse

Brand marketing

Content strategy

Social media

Omnichannel activation

Budget management

Executive communication

Stakeholder management

Ausbildung

Bachelor’s degree in Marketing/Business/Communications

Advanced degree preferred

Tools

Marketing platforms

CRM

Content management systems

Jobbeschreibung

CSL Plasma seeks an Associate Director of Brand Activation & Content to define and activate the CSL Plasma brand across the donor journey. This role leads enterprise content, branding and go-to-market strategies to strengthen donor acquisition and retention, while ensuring consistent experiences across paid, owned, earned media and in-center touchpoints.

The role manages social communications strategy, translates insights into opportunities across channels, and partners with the creative agency