Director, Brand Activation & Content Strategy

BioSpace; Home (KS); Sur place; USD 150 000 - 210 000; Plein temps

Résumé du poste

CSL Plasma seeks an Associate Director, Brand Activation & Content to lead the brand across the donor journey. This executive shapes strategy, content, social presence, and go-to-market plans that align with commercial priorities and donor needs.

You will own enterprise content, measurement, agency relationships and in-center brand experiences, partnering with Marketing, Operations and Legal to drive engagement, consistency and impact across channels and touchpoints.

Qualifications

• Bachelor’s degree required in Marketing, Business, Communications or related field.
• Advanced degree preferred.
• 10+ years of progressive experience in brand marketing, content, social and integrated marketing.

Responsabilités

• Define brand positioning and content priorities across the donor journey.
• Lead organic and paid social strategy, content calendars and governance.
• Oversee agency relationships, budgets and performance to improve speed and quality.
• Collaborate with Operations, Legal and Compliance to ensure regulatory alignment.
• Co-lead in-center brand experiences and center communications to foster engagement.

Connaissances

Brand strategy

Content strategy

Social media

Cross-functional leadership

Formation

Bachelor’s degree in Marketing/Business/Communications or related field

Advanced degree preferred

Description du poste

CSL Plasma seeks an Associate Director, Brand Activation & Content to lead the brand across the donor journey. This executive shapes strategy, content, social presence, and go-to-market plans that align with commercial priorities and donor needs.

You will own enterprise content, measurement, agency relationships and in-center brand experiences, partnering with Marketing, Operations and Legal to drive engagement, consistency and impact across channels and touchpoints.