Senior Brand Activation & Content Leader

CSL Plasma; Florida; Hybrid; USD 140,000 - 210,000; Full time

Job summary

CSL Plasma is seeking an Associate Director of Brand Activation & Content to define and activate the CSL Plasma brand across the donor journey. You will oversee enterprise content, branding, and go-to-market strategies, driving donor acquisition, retention and a consistent experience across touchpoints.

The role leads social communications strategy and partners with creative agencies, operations and legal to ensure impactful, compliant brand execution.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field; advanced degree preferred.
• 10+ years in brand marketing, content, social, and omnichannel activation.
• Experience leading agencies, cross-functional initiatives and multi-location programs.

Responsibilities

• Own the strategic direction for the brand and its activation.
• Develop integrated content, branding and go-to-market strategies aligned with priorities.
• Define brand positioning, messaging and visual expression across the donor journey.
• Lead annual and multi-year planning for brand and content with roadmaps and investment recommendations.
• Oversee social strategy, calendars, governance, and partnerships.
• Lead creative agency relationship and ensure high-quality output.
• Co-lead in-center brand experiences and ensure consistency across centers.

Skills

Brand marketing

Content strategy

Creative development

Social communications

Go-to-market planning

Brand governance

Leadership

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Advanced degree preferred

Job description

CSL Plasma is seeking an Associate Director of Brand Activation & Content to define and activate the CSL Plasma brand across the donor journey. You will oversee enterprise content, branding, and go-to-market strategies, driving donor acquisition, retention and a consistent experience across touchpoints.

The role leads social communications strategy and partners with creative agencies, operations and legal to ensure impactful, compliant brand execution.