Senior BI Analyst - Data Insights & Dashboards

Publicis Groupe; Chicago (IL); On-site; USD 73,000 - 101,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Family leave

Job summary

Publicis Groupe is seeking a Senior Analyst, Business Intelligence in Chicago to analyze media performance, ensure data accuracy, and deliver client and publisher reporting. The role involves mastering diverse data sources to build dashboards and translating insights into strategic recommendations.

The ideal candidate will have strong analytical skills, business acumen, and excellent communication, with experience across digital analytics tools and multi-channel marketing.

Qualifications

• Bachelor’s Degree is required.
• 2–3 years of experience in data/analytics consulting and/or quantitative marketing/analysis.
• Strong analytical skills with the ability to translate data into strategic insights.
• Ability to manage multiple priorities, meet deadlines, and work independently.
• Understanding of multi-channel marketing and data-driven decision-making.
• Proficiency in Time Management & Prioritization, Problem-Solving & Critical Thinking, Quantitative & Data Analysis.
• Hands-on experience with digital analytics tools (Google Analytics, Omniture).
• Power user of MS Excel; Proficiency in Word and PowerPoint.
• Knowledge of statistical modeling techniques, segmentation, ROI is a plus.
• Experience in program measurement and test design is a plus.

Responsibilities

• Ensure data accuracy across all reporting tools through QA processes.
• Engage with data partners to prepare, validate, and resolve data discrepancies.
• Assist in creating measurement plans to assess brand performance.
• Conduct industry research to provide benchmarks and client reports.
• Analyze media campaign data to generate insights and recommendations.
• Collaborate with BI leadership to develop reports, presentations, and client deliverables.
• Maintain relationships with internal teams to meet BI data needs.
• Train and mentor entry-level analysts on BI platforms (GA360, Datorama, Power BI, Tableau).

Skills

Data analysis

Data-driven insights

Multi-channel marketing

Google Analytics

Omniture

Power BI

Tableau

Datorama

Google Ads

Facebook/Instagram reporting

Education

Bachelor's Degree

Tools

Google Analytics

Omniture

Power BI

Tableau

Datorama

Google Ads

Facebook Insights

Job description

Publicis Groupe is seeking a Senior Analyst, Business Intelligence in Chicago to analyze media performance, ensure data accuracy, and deliver client and publisher reporting. The role involves mastering diverse data sources to build dashboards and translating insights into strategic recommendations.

The ideal candidate will have strong analytical skills, business acumen, and excellent communication, with experience across digital analytics tools and multi-channel marketing.