Director, Health BI & Insights Strategy

Publicis Groupe; Chicago (IL); Hybrid; USD 112,000 - 161,000; Full time

Job summary

Publicis Groupe in the US seeks a Director of Business Intelligence to lead enterprise BI efforts in health media. You will translate data into strategic guidance, manage client dashboards, and drive KPI-driven optimization across campaigns.

The role requires 7+ years in data analytics consulting with healthcare experience, strong stakeholder management, and proficiency in BI tools. Travel up to 15% is expected.

Qualifications

• Bachelor's degree required; Master’s preferred.
• 7+ years’ experience in data/analytics consulting or quantitative marketing/analysis; healthcare/pharmaceuticals experience is a plus.
• Deep understanding of multi-channel marketing mix utilization.
• Advanced skills in project/time management, problem-solving, quantitative analysis, communication, and curiosity.
• Experience recruiting, managing, and developing junior team members.
• Proficiency in MS Excel, Word, PowerPoint, and BI tools (MicroStrategy, Datorama).
• Willingness to travel up to 15%.

Responsibilities

• Build and maintain professional relationships with client teams, ensuring high-quality communications and deliverables.
• Collaborate with internal and external stakeholders to develop measurement plans that address client objectives and define program success.
• Oversee business rules, engagement parameters, and scoping processes, including vendor proposals.
• Manage internal and third-party data sources to ensure timely and accurate delivery of insights.
• Analyze data to generate insights and recommendations for program optimization and enhancement.
• Create and deliver presentations and reports to clients in person or via teleconference.
• Identify opportunities to expand client engagement through consultative selling and support new business pitches.
• Provide expertise across HCP and DTC media, data integration projects, scoping/staffing, and third-party partnerships.
• Develop measurement frameworks incorporating various analytics methods, KPI evaluations, and actionable recommendations.
• Manage multiple client projects concurrently, adapting to diverse needs and opportunities.
• Exhibit high emotional intelligence in stakeholder management, fostering effective collaboration.

Skills

Data analytics

Healthcare experience

Multi-channel marketing

Project management

Client leadership

BI tools

Communication

Education

Bachelor's degree

Master's degree

Tools

Microsoft Excel

Microsoft Word

PowerPoint

MicroStrategy

Datorama

Job description

Publicis Groupe in the US seeks a Director of Business Intelligence to lead enterprise BI efforts in health media. You will translate data into strategic guidance, manage client dashboards, and drive KPI-driven optimization across campaigns.

The role requires 7+ years in data analytics consulting with healthcare experience, strong stakeholder management, and proficiency in BI tools. Travel up to 15% is expected.