Senior BI Analyst: Marketing Data & Insights

Publicis Groupe; Philadelphia (Philadelphia County); On-site; USD 73,000 - 101,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe's PHM health media team seeks a Senior Analyst, Business Intelligence to turn data into actionable insights. You will analyze media performance, ensure data accuracy, and deliver client and publisher reporting, building dashboards that track campaign effectiveness.

Collaborate with BI leadership, train junior analysts, and work across Google Analytics, Omniture, Power BI, Tableau, and Datorama to produce clear, data-driven recommendations in a fast-paced setting.

Qualifications

• Bachelor’s Degree in a related field.
• 2–3 years of data/analytics consulting or quantitative marketing experience.
• Strong analytical skills with ability to translate data into insights.
• Ability to manage multiple priorities and meet deadlines.
• Understanding of multi-channel marketing and data-driven decisions.
• Proficiency in MS Excel; Word and PowerPoint basics.
• Experience with digital analytics tools like Google Analytics and Omniture.
• Knowledge of statistical modeling, segmentation, ROI is a plus.

Responsibilities

• Ensure data accuracy across all reporting tools.
• Engage with data partners to validate and resolve discrepancies.
• Assist in creating measurement plans for brand performance.
• Conduct industry research to provide benchmarks and insights.
• Analyze media data to generate insights and recommendations.
• Collaborate with BI leadership to develop reports and client deliverables.
• Train and mentor entry-level analysts on BI reporting platforms.
• Maintain relationships with internal teams to meet BI data needs

Skills

Analytical skills

Multi-channel marketing

Data-driven decisions

Excel proficiency

Time management

Problem solving

Education

Bachelor's Degree

Tools

Google Analytics

Omniture

Datorama

Power BI

Tableau

Google Ads

Facebook Ads

DV360

Job description

Publicis Groupe's PHM health media team seeks a Senior Analyst, Business Intelligence to turn data into actionable insights. You will analyze media performance, ensure data accuracy, and deliver client and publisher reporting, building dashboards that track campaign effectiveness.

Collaborate with BI leadership, train junior analysts, and work across Google Analytics, Omniture, Power BI, Tableau, and Datorama to produce clear, data-driven recommendations in a fast-paced setting.