Commerce Media Analyst: Digital Advertising & Optimization

Publicis Groupe; Chicago (IL); On-site; USD 54,000 - 72,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in Chicago is seeking an Analyst for the Precision team to manage digital media campaigns across display, search, and retailer networks. You will optimize performance, provide reporting insights, and collaborate with retailers to drive client outcomes.

The role requires strong analytical skills, advanced Excel, and a four-year degree. Join a world-class team delivering measurable results for top brands.

Qualifications

• Digital media familiarity or experience in digital roles (internships included).
• Basic knowledge of how digital advertising works and can confidently define programmatic.
• Basic knowledge of media or retail media platforms and active campaign optimization experience is a plus.
• The ability to organize and manage detailed work.
• Strong analytical thinking, problem solving and mathematical skills.
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others.
• Advanced MS Excel skills.
• A four-year college degree.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney).

Responsibilities

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts.
• Developing and maintaining strong relationships with platform and publisher partners and leading meetings.
• Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities.
• Managing Prisma campaign setup, platform insertion orders, campaign artifacts, and all relevant campaign documentation.
• Running the campaign QA process to ensure accurate campaign implementation, pacing, and troubleshooting.
• Aggregating data from retailer UI, retailer API, and other sources into data storage platforms.
• Assisting in the development of client-facing campaign performance reports.
• Participating in sessions to share and learn new optimization strategies.
• Demonstrating diligence and adherence to best practices throughout the life cycle.
• Be strategic partner to off-shore resources and align tasks accordingly.

Skills

Digital media familiarity

Programmatic basics

Retail media knowledge

Attention to detail

Analytical thinking

Communication & writing

MS Excel advanced

Bachelor's degree

AI tools awareness

Education

Four-year college degree

Job description

Publicis Groupe in Chicago is seeking an Analyst for the Precision team to manage digital media campaigns across display, search, and retailer networks. You will optimize performance, provide reporting insights, and collaborate with retailers to drive client outcomes.

The role requires strong analytical skills, advanced Excel, and a four-year degree. Join a world-class team delivering measurable results for top brands.